From the iMedia Breakthrough session "Gaming Creative & Execution" with Julie Shumaker, national director of sales, videogame advertising, Electronic Arts.

Marketing to gamers creates an opportunity to use a participatory medium to communicate with hard-to-reach audiences. Panelists describe various creative approaches they have taken to reach the 18 to 34 audience, and the challenges in execution that they have overcome.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Julie Shumaker, National Director of Sales, Videogame Advertising, Electronic Arts

Format: 31:48, 11.1 MB, MP3