From the ad:tech session "Podcasts and Vidcasts for Marketing & Public Relations" moderated by Eric Schwartzman, chairman and founder, iPressroom.

The tables are turning, once again, on traditional media. Initially, the only way marketers could disseminate their communications in any significant volume was on the coattails of online publishers. Email helped, but lists were hard to grow and manage. Now with podcasting and vidcasting, marketers are media producers. And they are going directly to their customers. This distribution of electronic media has emerged as a cost-effective and efficient channel for awareness with a highly motivated and influential audience. For the first time, practical and easy-to-use technologies, applications and services make it possible for organizations of all sizes to leverage the power of audio and video without buying a single minute of satellite time, online media or television. Come hear from these experts how to apply this to your business through a combination of case studies and discussion.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Katie Kempner, Crispin Porter + Bogusky / WebmasterRadio.fm; Steve Gillmor, The Gillmore Gang; Tim Bourquin, TNC New Media Inc.; Kelly Wagman, Juniper Community

Format: 1:02, 22.4 MB, MP3