From the ad:tech session "Tech Brand Special Needs: Creating Trust" with Fran Maier, Executive Director and President, TRUSTe.

With the plethora of new products and services launched yearly from tech companies worldwide, the customer becomes more wary. Doremus and the Financial Times recently conducted research with over 500 worldwide CEOs and found that they deeply distrust technology consultants and providers-- and that distrust continues to mount year after year. Learn how to craft your messaging to potential customers based on the insights gleaned in this important research so that your campaigns get noticed and the message engenders the necessary trust from your target market. Then dive deep into the single biggest marketing strategy in the tech market: email. It's fraught with crisis of confidence. Learn from Microsoft's leading director of Industry Relations and Business Strategy for the Technology, Care and Safety Group at Microsoft what benchmarks this leading tech company offers to business and domain holders to protect yourself and your customers.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Fran Maier, Executive Director and President, TRUSTe, Stephen Howard-Sarin, VP Business Technology Portfolio, CNET Networks, Ashley Matchett Woods, VP, Account Director, Doremus

Format: 52:22, 18.6 MB, MP3