From the ad:tech session "Managing Ultra-Complex Search Campaigns" with Daron Babin, Co-Founder, Webmaster Radio.

Adding SEM to an existing digital marketing campaign does not have to be complex, but if you want it to yield the greatest results, it may become that way. Managing and optimizing bids for tens of thousands of keywords across multiple PPC search engines can be daunting, even to a digital agency that probably buys more Search than most SEM firms. This session will teach you the tricks of the trade on how a combination of strategy and technology can help digital agencies and large direct advertisers better manage existing large, complex SEM campaigns or grow smaller campaigns to another level of efficiency more easily. Attendees will take away a plan for organizational growth and resource requirement plans in addition to the roadmap for management.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Daron Babin, Co-Founder, Webmaster Radio; Roger Barnette, President, SearchIgnite; Peter Morse, VP, search and marketing, ECNext.Inc.; Bill Hunt, Founder and CEO, Global Strategies International

Format: 1:00:39, 22.2 MB, MP3