From the ad:tech session "Social Media: The Emerging Set of Communications Platforms" with Dave Evans, Co-Founder, Digital Voodoo.

Listen to this group of innovators building next generation web content and the opportunities it affords marketers, agencies, publishers, and research companies. They are defining "Advertising 2.0" using word-of-mouth, educational marketing, online role-play and consumer-generated media to create massive impact in both business-to-business and business-to-consumer marketing by changing the dynamics of persuasion, scale and remixability while tapping the collective conscience. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Dave Evans, Co-Founder, Digital Voodoo; Dave Ellett, Chairman and CEO, Powered, Inc.; Garrick Schmitt, Vice President of User Experience, Avenue A | Razorfish; Anu Shukla, CEO, Rubiconsoft, Inc.; Paul Rogers, VP of Engineering, Bazaarvoice

Format: 1:01:05, 22.1 MB, MP3