Active Worlds is a richly textured virtual world where an unlimited number of people can interact with one another over the internet. It's part game and part social environment.

To reach a younger demographic, Wells Fargo created an immersive, branded experience within Active Worlds. Users who would never visit WellsFargo.com now chat, play and learn the basics of investing from the Wells Fargo brand.

Social sites provide a bridge for companies like Wells Fargo to reach an audience outside its own site's typical demographic.

Wells Fargo creates a rich, immersive branded experience with Active Worlds.

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