In Focus

Build Your Brand Through Social Networking

Steve Mulder & Evan Gerber
Social Media Posted on June 07, 2006

Promote your brand in new ways

Active Worlds is a richly textured virtual world where an unlimited number of people can interact with one another over the internet. It's part game and part social environment.

To reach a younger demographic, Wells Fargo created an immersive, branded experience within Active Worlds. Users who would never visit WellsFargo.com now chat, play and learn the basics of investing from the Wells Fargo brand.

Social sites provide a bridge for companies like Wells Fargo to reach an audience outside its own site's typical demographic.


Wells Fargo creates a rich, immersive branded experience with Active Worlds.

Next: Build buzz with user-generated content

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Comments

Rosie Bell
Rosie Bell September 3, 2008 at 11:07 AM

I agree Steve, consumers are increasingly expecting to be able to communicate with a brand via comments, forums, blogs etc. It is now vital that brands leverage the power social media has to create an engaging environment for their consumers.
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