Build Your Brand Through Social Networking

Social Media Posted on June 07, 2006

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Create consumer trust & confidence

User-generated content enables a firm to leverage marketing's best tool: a satisfied customer. Social networking greases the skids of consumer reviews by emphasizing the ratings and reviews that users care most about-- those from their friends.

Users on Yub.com, an online mall where people meet, chat and receive up to 25 percent discounts for shopping, create large networks of virtual friends. The user's opinions are automatically sent out to all of their friends as a "rave." The brand is on all communications and the social network encourages users to return to the site often.

Yub.com creates large networks of virtual friends that share product ratings and reviews.

Next: Conclusion

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Rosie Bell September 3, 2008 at 11:07 AM

I agree Steve, consumers are increasingly expecting to be able to communicate with a brand via comments, forums, blogs etc. It is now vital that brands leverage the power social media has to create an engaging environment for their consumers.
Here at Viewmy.tv we understand the brands need to build social networks in order to engage and communicate with their audience, taking advantage of Web 2.0 tools. We have created brandstation- a social networking solution that comes with ready-made core functionality and a fully customizable interface. Brandstation provides an engaging user experience, prompts effective communication and provides Web 2.0 social networking tools, with access to personalised and targeted content.
By offering different solutions, brandstation is easily adaptable to meet individual business requirements. Our on-demand solution gives businesses the control of choosing the features they want with a simple, rapid set-up and integration that can take as little as 10 minutes. It gives clients the opportunity to start small and scale up their network.
http://www.brandstation.tv/