In Focus

Build Your Brand Through Social Networking

Steve Mulder & Evan Gerber
Social Media Posted on June 07, 2006

Conclusion

Many businesses have taken advantage of social networking to enhance their brand, reach out to new markets and deepen their relationship with existing customers. While participation in these networks can introduce risk, it also creates tremendous room for success.

So tune in, turn on, and draw on the power from the people.

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Comments

Rosie Bell
Rosie Bell September 3, 2008 at 11:07 AM

I agree Steve, consumers are increasingly expecting to be able to communicate with a brand via comments, forums, blogs etc. It is now vital that brands leverage the power social media has to create an engaging environment for their consumers.
Here at Viewmy.tv we understand the brands need to build social networks in order to engage and communicate with their audience, taking advantage of Web 2.0 tools. We have created brandstation- a social networking solution that comes with ready-made core functionality and a fully customizable interface. Brandstation provides an engaging user experience, prompts effective communication and provides Web 2.0 social networking tools, with access to personalised and targeted content.
By offering different solutions, brandstation is easily adaptable to meet individual business requirements. Our on-demand solution gives businesses the control of choosing the features they want with a simple, rapid set-up and integration that can take as little as 10 minutes. It gives clients the opportunity to start small and scale up their network.
http://www.brandstation.tv/