eMarketer reports that when selling products online, target travel customers; they buy more online than the average internet user.

U.S. internet users who book travel online also spend more than other internet users on all types of goods and services. Marketers trying to reach online travel buyers should, however, note where the difference is most marked. Recent data from comScore networks show that those trying to get the attention of travelers who book online would do well to advertise on sites selling event tickets, flowers and other gifts and toys.

eMarketer is the first place to look for market research information related to the internet, ebusiness and online marketing. Reach them directly here.