var videofile = { "NewDataSet": { "VideoFile": [ {"Short_Description": "Major industry players like Google, Apple, Microsoft, MasterCard, and AT&T are banking on this revolutionary mobile technology. Here\\u0027s what the shift will mean for brands.", "ThumbnailFile": "31006.jpg", "Video_Title": "How Google, Apple will transform mobile...again", "VideoFile_ID": "31006", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "How do you give fans what they want, when they don\\u0027t know what they want? Here are five tips from the guy who runs social and apps for Fox\\u0027s \"Glee,\" \"The X Factor,\" \"The Simpsons,\" and more.", "ThumbnailFile": "31000.jpg", "Video_Title": "5 ways brands create superfans", "VideoFile_ID": "31000", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "One of the biggest challenges in digital is knowing what and how to measure. The ARF\\u0027s Ted McConnell has a new perspective. Watch this interview before your next metrics meeting.", "ThumbnailFile": "30990.jpg", "Video_Title": "The ultimate answer to \"What\\u0027s in it for me?\"", "VideoFile_ID": "30990", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "With over 300 million smartphones in the U.S., users are ready for mobile content. The problem is, it takes time to create! Here are three ways you can speed up and improve the process.", "ThumbnailFile": "30989.jpg", "Video_Title": "3 ways to survive the Wild West of mobile content", "VideoFile_ID": "30989", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "When Jeremy Piven and Matt Damon are already doing your PSAs, what\\u0027s next? QR code haircuts! Engagia\\u0027s Kent Speakman tells us about this creative campaign for charity OneXOne.", "ThumbnailFile": "30895.jpg", "Video_Title": "Using QR code haircuts to get the word out", "VideoFile_ID": "30895", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Imagine being able to run cookies on people\\u0027s TV habits, including Kinect and voice-based interactions. It\\u0027s coming. Here\\u0027s what you need to know about the new TV buying experience from WPP\\u0027s John Montgomery.", "ThumbnailFile": "30893.jpg", "Video_Title": "2 ways smart TV will change media buying", "VideoFile_ID": "30893", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Facebook\\u0027s open-graph sharing is dangerous territory, Amazon\\u0027s patient product roll-outs are paying off, and Google needs to focus on consumer trust. CBS\\/CNET\\u0027s Molly Wood gives us the insights.", "ThumbnailFile": "30872.jpg", "Video_Title": "What Google, Facebook, Apple, and Amazon are missing", "VideoFile_ID": "30872", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Should you include your Klout score on your resume? What is considered a good score? How do you increase it? (Will a high score get you free stuff?) Klout\\u0027s Garth Holsinger gives us the inside line.", "ThumbnailFile": "30862.jpg", "Video_Title": "Will future employers check your Klout score?", "VideoFile_ID": "30862", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "IAB President & CEO Randall Rothenberg says creative agencies are forcibly taking back digital from media shops. He also says CMOs still see mobile spend as R&D. Get the inside line on these industry shifts.", "ThumbnailFile": "30875.jpg", "Video_Title": "Are big agencies taking over digital?", "VideoFile_ID": "30875", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "When Kellogg\\u0027s asked its customers to choose the new Cheez-It flavor, almost 28 million votes were cast. We asked Kellogg\\u0027s Bob Arnold for thoughts about the campaign, and for tips on paid, owned, and earned media.", "ThumbnailFile": "30850.jpg", "Video_Title": "What new Cheez-It flavor did Kellogg\\u0027s customers choose?", "VideoFile_ID": "30850", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Digital marketing leaders gathered in New York to discuss the industry\\u0027s top challenges and opportunities. One global director (hint: he\\u0027s one of Fortune magazine\\u0027s Top 40 under 40!) summarized the group\\u0027s comments for us.", "ThumbnailFile": "30847.jpg", "Video_Title": "10 challenges digital marketers are facing this year", "VideoFile_ID": "30847", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "This major company is hoping the popularity of the Kardashians will attract sales. Will it be enough to save an ailing brand?", "ThumbnailFile": "30825.jpg", "Video_Title": "Can a partnership with the Kardashians save this brand?", "VideoFile_ID": "30825", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Location-based ads already represent 20 percent of mobile spend, but results show that many companies aren\\u0027t doing it right. PlaceIQ\\u0027s Duncan McCall has some practical tips.", "ThumbnailFile": "30788.jpg", "Video_Title": "TrendWatch: The wrong way to do hyperlocal", "VideoFile_ID": "30788", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "2011 was BMW Group\\u0027s second best sales year, ever. Find out what\\u0027s working for this major brand. Also: What\\u0027s leading BMW\\u0027s digital strategy in 2012?", "ThumbnailFile": "30787.jpg", "Video_Title": "2 ways BMW is engaging tech-savvy consumers", "VideoFile_ID": "30787", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Quova\\u0027s Mike Blacker says 80 percent of consumer spending occurs within five miles of the home. With the surge in mobile devices, is it time for your company to say goodbye to cookies?", "ThumbnailFile": "30840.jpg", "Video_Title": "Quova: Why cookies are out, and geo-targeting is in", "VideoFile_ID": "30840", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "This young company has gained a massive following. Pandora\\u0027s Heidi Browning tells digital marketers how the service is capitalizing on mobile and social behaviors.", "ThumbnailFile": "30752.jpg", "Video_Title": "Pandora hits 400 devices, including refrigerators and cars", "VideoFile_ID": "30752", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Search is big business. But you\\u0027re going to face two new major challenges this year. We asked Volkswagen\\u0027s Sara Devine for tips.", "ThumbnailFile": "30731.jpg", "Video_Title": "2 challenges you\\u0027ll face in search this year", "VideoFile_ID": "30731", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "OgilvyOne\\u0027s CEO says digital marketing spend is starting to outpace traditional at many companies. Find out what three trends are driving the growth.", "ThumbnailFile": "30697.jpg", "Video_Title": "The 3 trends driving digital marketing spend in 2012", "VideoFile_ID": "30697", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "The iMedia Agency Awards is a premier industry awards show dedicated exclusively to recognizing the key role of agencies in advancing digital marketing.", "ThumbnailFile": "30706.jpg", "Video_Title": "2011 iMedia Agency Awards", "VideoFile_ID": "30706", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "It happens -- last minute, unavoidable mayhem. Watch and laugh as iMedia Agency Award winners Questus and Digitas reveal candid stories of how they lost the pitch.", "ThumbnailFile": "30671.jpg", "Video_Title": "How to lose a client pitch", "VideoFile_ID": "30671", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Are you confusing your clients and don\\u0027t even know it? Is the wrong person leading your meetings? Eliminate these three faux pas for better results.", "ThumbnailFile": "30685.jpg", "Video_Title": "3 common agency mistakes you\\u0027re probably making", "VideoFile_ID": "30685", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "What\\u0027s the secret? Making the right early partnerships? Hitting the right business model? Buddy Media CEO Michael Lazerow reveals how his company grew so quickly.", "ThumbnailFile": "30574.jpg", "Video_Title": "How to hit $500 million in 4 years", "VideoFile_ID": "30574", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Wieden+Kennedy is looking for business \"disrupters.\" As Renny Gleeson shares in this short clip, the lessons coming out of the company\\u0027s incubator experiment are critical for all of us.", "ThumbnailFile": "30576.jpg", "Video_Title": "An unusual business lesson from Wieden+Kennedy", "VideoFile_ID": "30576", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Is your agency still divided into traditional vs. digital? Donny Deutsch, the chairman of Deutsch Inc., believes it\\u0027s time for digital marketers to approach consumers with a single voice.", "ThumbnailFile": "30601.jpg", "Video_Title": "Why there\\u0027s no difference between traditional and digital", "VideoFile_ID": "30601", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "What are the secrets to working well with Apple, Facebook, Amazon, and Google? Tech insider Molly Wood of CNET and CBS Interactive has some very practical advice.", "ThumbnailFile": "30627.jpg", "Video_Title": "Why working with Google is like speaking Klingon", "VideoFile_ID": "30627", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Glamour magazine recently included a SnapTag on its cover, resulting in more than 100,000 scans. Jeff Hayzlett tells us why we need to dump the QR code for the cleaner, simpler SnapTag.", "ThumbnailFile": "30575.jpg", "Video_Title": "TrendWatch: Why SnapTags are replacing QR codes", "VideoFile_ID": "30575", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Before you copy Coca-Cola\\u0027s next mobile campaign, find out from SVP Wendy Clark why the iconic company is \"placing a lot of bets\" and making good guesses, just like the rest of us.", "ThumbnailFile": "30577.jpg", "Video_Title": "Why Coca-Cola doesn\\u0027t know what will work in mobile", "VideoFile_ID": "30577", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "We spoke with Christian Oestlien, Google\\u0027s head of social advertising products, about how brands can use their Google+ pages and what\\u0027s coming next.", "ThumbnailFile": "30521.jpg", "Video_Title": "3 important ways to use your Google+ brand page", "VideoFile_ID": "30521", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Old Navy and \"Transformers 3\" are just a couple of the brands using Shazam to interact with TV audiences. Peter Szabo tell us why \"shazamable\" commercials are the big new trend for Super Bowl 2012, and beyond.", "ThumbnailFile": "30128.jpg", "Video_Title": "TrendWatch: Why Shazam for TV is the next big thing", "VideoFile_ID": "30128", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "What if you could have a more comprehensive picture of your target consumers\\u0027 online and offline behavior? Lotame\\u0027s Bryan Seltzer has some advice for how to do it.", "ThumbnailFile": "30458.jpg", "Video_Title": "Customer offline behavior revealed", "VideoFile_ID": "30458", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "To many consumers, Meebo is a discovery toolbar at the bottom of their websites. To Sony, Meebo is a partner in the movie trailer distribution process. Meebo\\u0027s Robert Leon gives us the 411.", "ThumbnailFile": "30455.jpg", "Video_Title": "What is Meebo?", "VideoFile_ID": "30455", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "The Phoenix Suns\\u0027 VP of digital, Jeramie McPeek, gives us a sneak peek at what he is working on this year.", "ThumbnailFile": "30434.jpg", "Video_Title": "The Phoenix Suns\\u0027 top 3 digital priorities", "VideoFile_ID": "30434", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Will consumers embrace the QR code in 2012? What else could take its place? Will NFC (near field communication) be a viable option? Shopkick\\u0027s Aaron Emigh gives us the insider\\u0027s lowdown.", "ThumbnailFile": "30449.jpg", "Video_Title": "Are QR codes a flash in the pan?", "VideoFile_ID": "30449", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Meet the winners of this year\\u0027s Next Wave competition: Viddy, Receept, and Keepio. Find out what\\u0027s coming up next for these cool companies.", "ThumbnailFile": "30405.jpg", "Video_Title": "3 tech startups to watch", "VideoFile_ID": "30405", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Find out why the unified marketing agency is so good at creating content for devices and platforms, and why they won a small agency \"campaign of the year\" award.", "ThumbnailFile": "30459.jpg", "Video_Title": "Lessons from a leading small agency", "VideoFile_ID": "30459", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "USA Today\\u0027s Craig Etheridge says the company is no longer a print publication. Here\\u0027s how it\\u0027s targeting new users, and developing content and functionality for smartphone and tablet users.", "ThumbnailFile": "30413.jpg", "Video_Title": "USA Today\\u0027s 2012 plans for smartphones and tablets", "VideoFile_ID": "30413", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "How are users responding to targeted advertising? How many are opting out? Clearspring\\u0027s Will Watson tells us what to plan for in 2012.", "ThumbnailFile": "30410.jpg", "Video_Title": "Why data will be the king maker in 2012", "VideoFile_ID": "30410", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "In this quick :90 conversation, we ask Accenture\\u0027s Andrea Donatucci what tech she\\u0027s excited about, how she\\u0027s using video, what trend she\\u0027s anticipating for 2012, and more.", "ThumbnailFile": "30420.jpg", "Video_Title": "What\\u0027s on the mind of today\\u0027s digital marketer?", "VideoFile_ID": "30420", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Alan Gerson has worked with NBC, HSN, AOL, MSN, Ticketmaster, and many more. Here are some of the surprising things he\\u0027s seen, and the lessons he\\u0027s learned.", "ThumbnailFile": "30387.jpg", "Video_Title": "War stories from a digital media lawyer", "VideoFile_ID": "30387", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Are consumers talking about your brand in places you don\\u0027t know to look or listen? Networked Insights\\u0027 Skip Balch says you need to think bigger. Find out how in this candid conversation.", "ThumbnailFile": "30360.jpg", "Video_Title": "Finding consumer comments in unexpected places", "VideoFile_ID": "30360", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "As you\\u0027re combing through data and creating content that will connect with consumers, what are the best (and worst) practices you can follow? ContextWeb\\u0027s Josh Perkiel goes on the record in this short interview.", "ThumbnailFile": "30355.jpg", "Video_Title": "What\\u0027s the worst thing a brand can do?", "VideoFile_ID": "30355", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Fanzila\\u0027s Sagi Gordon says the first step to losing fans is bombarding them with messaging. Find out more as he talks about the process of launching Viacom\\u0027s channel for women, Blink.", "ThumbnailFile": "30343.jpg", "Video_Title": "How to lose Facebook fans in 2 easy steps", "VideoFile_ID": "30343", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Alloy is helping brands like \"Gossip Girl,\" \"Pretty Little Liars,\" Macy\\u0027s, Staples, and SC Johnson connect with teens. Alloy\\u0027s Matthew Goldfine tells us his top two rules for content that works.", "ThumbnailFile": "111020_alloy_146.jpg", "Video_Title": "How to create magnetic content", "VideoFile_ID": "30338", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "PR Newswire\\u0027s vast media engine is now available to marketers. How could this access impact your next marketing campaign? Kevin Wilk explains.", "ThumbnailFile": "111015_prnewswire_146.jpg", "Video_Title": "PR for the rest of us", "VideoFile_ID": "30316", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Your top performer from 2008 might now be your biggest liability. Upstream Group\\u0027s Doug Weaver reveals the two skill sets that we need to focus on when hiring and training in 2012.", "ThumbnailFile": "111014_DougWeaver_146.jpg", "Video_Title": "Are you hiring out-of-date skill sets?", "VideoFile_ID": "30299", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Customers who consider your brand enviromentally responsible are hugely predisposed to buying your products, according to Walk Light Media\\u0027s David Lozovsky. Watch the interview to find out more.", "ThumbnailFile": "30317.jpg", "Video_Title": "Why your brand should go green", "VideoFile_ID": "30317", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "No one knows more about brand essence than Hershey\\u0027. Find out how Hershey\\u0027s has strengthened ties to its legendary consumer base, connecting with moms and today\\u0027s mobile users. Hershey\\u0027s Christopher Cox shares his secrets with us.", "ThumbnailFile": "30315.jpg", "Video_Title": "Hershey\\u0027s on finding the soul of a brand", "VideoFile_ID": "30315", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Scale brings new challenges, like losing your personal relationship with consumers, and dealing with fragmentation. PepsiCo\\u0027s Shiv Singh shares his top do\\u0027s and don\\u0027ts, including thoughts about Twitter and QR codes.", "ThumbnailFile": "111013_Shiv_146.jpg", "Video_Title": "PepsiCo\\u0027s Singh on why scale is a scary word for brands", "VideoFile_ID": "30294", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Adidas\\u0027 Chris Murphy thinks companies could be doing a lot more in social. Find out what platforms and content he\\u0027s focused on for 2012.", "ThumbnailFile": "30277.jpg", "Video_Title": "Why Adidas thinks social is still an untapped trend", "VideoFile_ID": "30277", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Evolve Media manages content for 500 websites, and sees more than 25 million monthly unique visits. But it\\u0027s not all smooth sailing. Paul Santello tells Bob Garfield how to respond to bad client ideas.", "ThumbnailFile": "30271.jpg", "Video_Title": "Why it\\u0027s important to push back on bad client ideas", "VideoFile_ID": "30271", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "When Kia premiered its newest dancing hamster ad at the MTV Video Music Awards, it became that week\\u0027s No. 1 downloaded video in the world. Kia\\u0027s David Schoonover shares why the \"Soul\" campaign connected with consumers.", "ThumbnailFile": "30260.jpg", "Video_Title": "Why Kia\\u0027s \"Soul\" campaign was a No. 1 hit", "VideoFile_ID": "30260", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob Garfield has a conversation with EA\\u0027s Beatrice Spaine about the basics of gaming: How has mobile helped a niche past-time go mainstream? Who are today\\u0027s players?", "ThumbnailFile": "30240.jpg", "Video_Title": "Gaming 101 for digital marketers", "VideoFile_ID": "30240", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Watch our interview with NBC\\u0027s EVP of digital sales Peter Naylor, and get ready for a TV experience that includes tablets, smartphones, tweets, voting, polling, and much more.", "ThumbnailFile": "30129.jpg", "Video_Title": "NBC\\u0027s killer strategy for 2012", "VideoFile_ID": "30129", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bloggers build loyal audiences that are primed and ready for product recommendations. But don\\u0027t take that audience\\u0027s trust for granted. Maggie Mason of MightyGirl.com shares two secrets for getting the most from your blogger sponsorships.", "ThumbnailFile": "30181.jpg", "Video_Title": "2 ways to keep your bloggers from \"selling out\"", "VideoFile_ID": "30181", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "In today\\u0027s interview, author and eMarketer co-founder Geoff Ramsey shares two secrets and two fundamental problems in today\\u0027s marketing world.", "ThumbnailFile": "30172.jpg", "Video_Title": "How to reach an audience that\\u0027s numb to traditional advertising", "VideoFile_ID": "30172", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "As the industry shifts from mass banner ad and TV buys to a social and local engagement strategy, how much power will the big holding companies have? John Durham of Catalyst S+F talks shop with Bob Garfield in this candid conversation.", "ThumbnailFile": "30153.jpg", "Video_Title": "Why holding companies will own 90% of media buying by 2013", "VideoFile_ID": "30153", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Why buy a banner ad when you can weave your product into a game story line? KlickNation\\u0027s Richard Muncaster talks with former Mars VP Carole Walker about the cutting-edge brand benefits of \"freemium\" gaming.", "ThumbnailFile": "30127.jpg", "Video_Title": "2 ways brands are benefiting from \"freemium\" social gaming", "VideoFile_ID": "30127", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Ricardo Reyes, VP of communications at Tesla Motors, takes an adrenaline-junkie approach to digital marketing. But his background also includes 10 years at the White House, where he learned to get the message right -- and get it out quickly. Watch for more insights.", "ThumbnailFile": "30112.jpg", "Video_Title": "How one VP went from the White House to Google to Tesla Motors", "VideoFile_ID": "30112", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Everyone is dying to know what\\u0027s on the horizon for digital marketers. Lori Schwartz, McCann\\u0027s chief technology catalyst, discusses the emerging technology outlook with Bob Garfield.", "ThumbnailFile": "30106.jpg", "Video_Title": "How McCann Erickson finds new ideas", "VideoFile_ID": "30106", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Does television still own real-time events like the Super Bowl and the royal wedding? Jessica Jensen, VP of women\\u0027s lifestyles at Yahoo, shares with Bob Garfield the unprecedented traffic they\\u0027re receiving from live coverage of events like the Oscars. What\\u0027s their secret?", "ThumbnailFile": "30092.jpg", "Video_Title": "How Yahoo got 1 billion page views for Oscar coverage", "VideoFile_ID": "30092", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "As advertising dollars shift from traditional TV to online video, how does the return on investment for marketers compare? And how do we maintain content quality? Alvin Bowles of Grab Networks discusses CPMs and new digital standards with Bob Garfield.", "ThumbnailFile": "30045.jpg", "Video_Title": "When TV is no longer king", "VideoFile_ID": "30045", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "More than $43 billion is spent each year on commercials that are supposed to be funny. But what happens when the humor doesn\\u0027t work? Find out two critical keys to humorous campaigns as professor of psychology Mitch Earleywine speaks with Bob Garfield.", "ThumbnailFile": "30038.jpg", "Video_Title": "The campaign that put a company out of business", "VideoFile_ID": "30038", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "When a job title gets too all-encompassing, does it lose its meaning? The Titan Agency\\u0027s Jon Caddell and Bob Garfield discuss the ever-evolving scope of digital marketers\\u0027 jobs and where the future will take our industry.", "ThumbnailFile": "30027.jpg", "Video_Title": "Why some digital marketing titles are meaningless", "VideoFile_ID": "30027", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "In a quickly shifting marketplace, how do you know if you\\u0027re getting your money\\u0027s worth? Horizon Media\\u0027s Donald Williams explores the many paths of media buying with Bob Garfield.", "ThumbnailFile": "29974.jpg", "Video_Title": "Why marketers aren\\u0027t getting maximum ROI online", "VideoFile_ID": "29974", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Digital is finding its way into everyday products, from detergent to running shoes. Find out what\\u0027s coming up in mobile ordering, and much more, as Dave Knox of Rockfish Interactive hits the lounge with Bob Garfield.", "ThumbnailFile": "29168.jpg", "Video_Title": "How to use digital to brand a mundane product", "VideoFile_ID": "29168", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob Garfield and Levelwing\\u0027s Steve Parker debate the true value of creative assets when it comes to online advertising.", "ThumbnailFile": "29843.jpg", "Video_Title": "The sexiest part of digital marketing", "VideoFile_ID": "29843", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob Garfield and Susan MacDermid discuss the continued shift in the monetization of online content, as well as the ways in which smart brands are leveraging this evolution.", "ThumbnailFile": "29797.jpg", "Video_Title": "The future of online content", "VideoFile_ID": "29797", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob Garfield and Jaron Lanier discuss the business models of today\\u0027s industry giants -- and why such models are not sustainable in the long run.", "ThumbnailFile": "29780.jpg", "Video_Title": "Why Google and Facebook are too short-sighted", "VideoFile_ID": "29780", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob Garfield and Mojiva\\u0027s Jack Hallahan discuss what marketers need to do to convince consumers that mobile advertising is their friend, not their enemy.", "ThumbnailFile": "29745.jpg", "Video_Title": "The quest for mobile ads people actually want to see", "VideoFile_ID": "29745", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Watch as Bob Garfield reveals why the actor who plays Mark Zuckerberg has decided that the popular social network isn\\u0027t a fit for celebrities like him.", "ThumbnailFile": "29657.JPG", "Video_Title": "Jesse Eisenberg: I\\u0027m not on Facebook", "VideoFile_ID": "29657", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Watch as Bob Garfield asks The Huffington Post\\u0027s leader about the value of her publication\\u0027s commenters and their deep relationship with the online community.", "ThumbnailFile": "29654.JPG", "Video_Title": "Arianna Huffington on what she really sold to AOL", "VideoFile_ID": "29654", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Watch as Bob Garfield goes on location with Jim Stengel to discuss how brands must repurpose content in order to appeal to today’s consumers.", "ThumbnailFile": "29649.JPG", "Video_Title": "P&G\\u0027s secret to purpose-driven marketing", "VideoFile_ID": "29649", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Do brands have a legitimate voice in content creation? What does it take for a consumer to get behind branded content? Watch as Bob Garfield and Kate Thorp butt heads on what consumers are willing to watch online.", "ThumbnailFile": "29648.jpg", "Video_Title": "What constitutes good web content?", "VideoFile_ID": "29648", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob grills Curt Viebranz about his previous employer, AOL. Watch as they discuss past mistakes and predict what might lie ahead for the struggling service provider.", "ThumbnailFile": "29646.jpg", "Video_Title": "Is AOL on the road to ruin?", "VideoFile_ID": "29646", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "With such a glut of user-generated content suffocating the web, has it come down to quality versus quantity? If so, how will this paradox play out?", "ThumbnailFile": "29607.jpg", "Video_Title": "What\\u0027s poisoning the online ecosystem?", "VideoFile_ID": "29607", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "As agencies fight to remain relevant, it has never been more critical for marketers to reevaluate their own practices. From privacy to relevancy, find out what is endangering the digital landscape.", "ThumbnailFile": "iMC-110726-BGLounge-V10.jpg", "Video_Title": "The plight of the modern digital agency", "VideoFile_ID": "29606", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "How does your brand relate to puppy chow? Watch as WorldWalk Media\\u0027s Paula Storti explains how to take a niche product from concept to execution. Find out how her steps for success could be employed by any marketer.", "ThumbnailFile": "iMC_110721_BGLounge_V9_146x66.jpg", "Video_Title": "What digital marketers can learn from dog food", "VideoFile_ID": "29565", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "The mobile space continues to evolve, but are we overloading consumers with too many options and too much information? Find out how your ads stack up.", "ThumbnailFile": "iMC_110719_BGLounge_V7_146x66.jpg", "Video_Title": "Mobile ads: The fine line between quality and crap", "VideoFile_ID": "29547", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Is there value in user-generated content? Watch this spirited debate to find out how agencies are grossly overspending on video.", "ThumbnailFile": "iMC_110714_BGLounge_V6_146x66.jpg", "Video_Title": "The agency wake-up call you might be missing", "VideoFile_ID": "29529", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob Garfield finds some common ground with Joseph Dumont as they discuss how Chrysler handled a controversial tweet and what marketers should learn from the fiasco.", "ThumbnailFile": "joey_146x66 (1).jpg", "Video_Title": "The dangers of social media", "VideoFile_ID": "29448", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob Garfield and Sarah Fay discuss why authenticity is the most valuable asset in the digital marketer’s playbook.", "ThumbnailFile": "iMC_110623_BGLounge_V3_146x66(2).jpg", "Video_Title": "How digital spend will change in 5 years", "VideoFile_ID": "29433", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Bob Garfield butts heads with MindTime\\u0027s Jason Burnham over whether a mind print of consumers could lead to the creation of digital dossiers. Is it ethical? You decide.", "ThumbnailFile": "iMC_110621_BGLounge_V2_146x66.jpg", "Video_Title": "How targeting could lead to terrible things", "VideoFile_ID": "29356", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Find out why our industry has reached a period in which we\\u0027re no longer developing digital tools, but rather implementing them and finding their best uses.", "ThumbnailFile": "iMC_110616_BGLounge_V1_146x66.jpg", "Video_Title": "Bob Garfield and Jack Myers debate digital\\u0027s stability", "VideoFile_ID": "29324", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "When it comes to finding the best brands on social media, who better to evaluate this than a handful of branding thought leaders? Watch to find out which brands are pushing the envelope.", "ThumbnailFile": "iMC_110608_IndustryInterview_Q3_146x66.jpg", "Video_Title": "Brands\\u0027 favorite social media marketing", "VideoFile_ID": "29304", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "We asked four branding thought leaders to tell us their most dynamic social media effort from the past six months. Watch to find out what they had to say.", "ThumbnailFile": "iMC_110608_IndustryInterview_Q2_146x66.jpg", "Video_Title": "Brands\\u0027 biggest social media moves", "VideoFile_ID": "29250", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "iMedia caught up with Bonin Bough, the global director of digital and social media at PepsiCo, to get tips on how marketers can better leverage social media.", "ThumbnailFile": "iMC_110427_boninbough_146x66.jpg", "Video_Title": "PepsiCo: Social media is not a magic bullet", "VideoFile_ID": "28992", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "The author and founding partner of Garage Technology Ventures took a moment to discuss what he looks for in a startup and how marketers could be using Twitter more effectively.", "ThumbnailFile": "iMC_110420_TakeAStand_146x66.jpg", "Video_Title": "Guy Kawasaki talks startups, Twitter", "VideoFile_ID": "28886", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "If you could only have one of these social networks for marketing purposes, which would you choose? Watch as branding thought leaders weigh in.", "ThumbnailFile": "iMC_110325_TakeAStand_146x66.jpg", "Video_Title": "Facebook or Twitter: What\\u0027s better for branding?", "VideoFile_ID": "28734", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "The digital marketing industry is continuing to expand, but with that growth also comes some growing pains. Watch as five branding thought leaders define the industry\\u0027s greatest roadblocks.", "ThumbnailFile": "iMC_110301_Phoenix_Agency_iMedia_Vid10_146x66.jpg", "Video_Title": "5 daunting digital marketing challenges", "VideoFile_ID": "28572", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Looking to establish your social media community? We talked with Bonin Bough, the global director of digital and social media for PepsiCo, about what marketers need to do to succeed in the space.", "ThumbnailFile": "iMC_110216_DC_iMedia_Vid04_146x66.jpg", "Video_Title": "Social media: PepsiCo\\u0027s keys for success", "VideoFile_ID": "28510", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Mobile marketing is hot, but there are still some roadblocks that the industry needs to work through. Watch as our marketing experts reveal some of the biggest ones.", "ThumbnailFile": "iMC_110214_DC_iMedia_Vid03_146x66.jpg", "Video_Title": "3 mobile marketing hurdles", "VideoFile_ID": "28492", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "Brands struggle to control equity and reputation in the social arena. Watch as five top-level marketers give advice on how to keep control of the space.", "ThumbnailFile": "iMC_110209_DigitalCollective_Vid02_146x66.jpg", "Video_Title": "Tips for defending brand equity in the age of social media", "VideoFile_ID": "28467", "VideoTitle_RefID": null, "VideoType": "1" }, {"Short_Description": "What will the social media landscape look like five years from now? See what Shelly Palmer, managing director of Advanced Media Ventures Group, thinks we can expect moving forward.", "ThumbnailFile": "iMC_110202_DigitalCollective_Vid01_146x66.jpg", "Video_Title": "Social media: What lies ahead?", "VideoFile_ID": "28420", "VideoTitle_RefID": null, "VideoType": "1" } ] }}