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Stupid marketing copy mistakes
- By Christopher Richards
- Marketing copy intended to elicit emotion or make people laugh can sometimes go horribly wrong. Heed these warnings.
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Get your digital ducks in a row
- By Andy Peebler
- Your organization can't succeed in digital if all its operations aren't properly aligned. With this simple guide, you'll be on the right path in no time.
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5 ways to boost your industry reputation
- By Sean Cheyney
- Taking the right steps in this industry will pay big dividends. Although interactive leaders have unique traits, here are common denominators to help you stand out.
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The X Factor: Should you go after the long tail?
- By Sean X Cummings
- The long tail has been the mantra of online marketing, but is it really the right paradigm? Find out why the prevailing wisdom may be flawed.
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8 video myths debunked
- By Marissa Gluck
- U.S. online video advertising is expected to grow to $4.3 billion by 2011, yet there is still confusion on how to maximize this medium. Take a look at some of the most common myths about online video advertising and examine the realities.
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Marketing copy intended to elicit emotion or make people laugh can sometimes go horribly wrong. Heed these warnings.
Not all BT approaches are equally effective. Before you launch a targeted campaign, you first need to know your options.
Hundreds of millions may be slashed from ad budgets, and the nation's biggest advertiser lost its CMO. Step inside and follow the money.
Your organization can't succeed in digital if all its operations aren't properly aligned. With this simple guide, you'll be on the right path in no time.
Facebook users are on guard against marketing-heavy applications. Underscore Marketing's president offers some tips for launching an application that users will embrace, not reject.
Organic video search is still in the nascent stage, but applying these traditional SEO tactics can help your video ads climb the search rankings.