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Lessons from expensive marketing failures
- By Susan Kuchinskas
- Now that consumers can talk back to brands, it's a lot easier to gauge the response to your advertising -- for better or worse. It's also easier to learn from others' mistakes.
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Website design tips for tracking ROI
- By Chet Geschickter
- Marketers frequently overlook opportunities to measure and boost their digital ROI using website data. Here's how you can close the gap between strategy and design.
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The web analytics standard that failed us
- By Brandt Dainow
- Thanks to fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here's why.
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4 brands that need a widget
- By Michael Leis
- By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?
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Steve Rubel on how blogs are changing the face of PR
- By Lori Luechtefeld
- Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
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Now that consumers can talk back to brands, it's a lot easier to gauge the response to your advertising -- for better or worse. It's also easier to learn from others' mistakes.
While the pundits may be singing a similar tune when it comes to digital advertising's immediate future, here are a few points they may not have considered.
Mobile ad networks are among the fastest growing platforms available to publishers today. Control, real-time data, and increased value are all benefits that can be realized.
Time Warner wrote down a $25 billion loss for 2008. Although the loss was not unexpected, Shelly Palmer of MediaBytes says analysts are concerned about the projected declines in revenue.
Marketers frequently overlook opportunities to measure and boost their digital ROI using website data. Here's how you can close the gap between strategy and design.
Stop cramming your PC website into the mobile space. This is why your desktop-centric site design and measurement need to evolve.