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Steve Rubel on how blogs are changing the face of PR
- By Lori Luechtefeld
- Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
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6 emerging tech trends to watch
- By Blaise Nutter
- Brands should be on the lookout for new ways to get in front of consumers. Here's a sneak peek at some innovative companies that want to make it easier to do just that.
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3 top tools for branding in a Web 2.0 world
- By John Gray
- As more sites and services emerge, retaining your brand identity in the Web 2.0 space is bound to get more complex. Get some helpful tips for sites and strategies that will make you stand out in the clutter.
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Craigslist's founder on the future of digital
- By Susan Kuchinskas
- He's been credited for almost single-handedly killing the newspaper industry by offering free online classifieds. But Craig Newmark's success boils down to what he calls "a pleasant accident."
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Media buyers reveal their favorite sites
- By Robert Moskowitz
- How do you know where to place your ad dollar bets? Industry experts weigh in on which categories, as well as specific sites, give the most for their money.
Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
Brands need not fear software engineers. Give them the open source tools they need to put your company into mobile hands.
The way audiences use media has changed, but agencies' planning processes have not. Here's how marketers need to adapt for the platform-independent future of media consumption.
A slumping economy has battered media and technology stocks, and according to Shelly Palmer of MediaBytes, many companies in the space are likely to take a hit.
Brands should be on the lookout for new ways to get in front of consumers. Here's a sneak peek at some innovative companies that want to make it easier to do just that.
Vocal consumer communities can be effective extensions of your sales team -- if you know how to get them on your side.