-
Social advertising: a plan for viral success
- By Michael Berkley
- You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.
-
-
Why social media demands killer creative
- By Jodi Harris
- Deep Focus' outspoken CEO urges marketers to re-examine the creative process, discusses the greatest legacy of recent media history and reveals who might make Twitter a viable marketing platform.
-
-
iPhone marketing opps your brand is missing
- By Michael Leis
- Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.
-
The X Factor: What you don't measure will hurt you
- By Sean X Cummings
- Does metrics mean watching the clicks and hoping for the best? It doesn't have to. Find out how a few simple steps and a little math can make you a marketing monster.
-
Your BT campaign checklist
- By Robert Moskowitz
- Learn how to get greater returns from your next campaign with these crucial action items for targeting success.
-
.gif)
You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.
Today's Creative Showcase is brought to you by the letter "A" for "awesome." Find out why parents and kids alike find this popular show's new site hard to resist.
The economy is giving many in digital a greater headache than previously thought, while Google is giving publishers a leg up, and Facebook may have given users more than they bargained for.
.jpg)
Government regulators may still be mulling the Google/Yahoo deal, but according to Shelly Palmer of MediaBytes, the search giant has given the partnership a green light.
Deep Focus' outspoken CEO urges marketers to re-examine the creative process, discusses the greatest legacy of recent media history and reveals who might make Twitter a viable marketing platform.
Digital has great localization technology that gets better every day. But a few things need to happen in order for it to fulfill the role of a true spot medium. Here's why.