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5 brands that gave 'em something to talk about
- By Leah Messinger
- Word-of-mouth marketing has become something of an art form. Check out these successful campaigns, and discover the secrets to replicating their results.
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The disturbing inaccuracy behind Google Analytics
- By Brandt Dainow
- It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.
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8 myths that haunt online marketers
- By Susan Kuchinskas
- Just because everyone says it, doesn't make it true. These prevalent misconceptions can lead to lost money, improper planning and needless industry in-fighting.
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Web analytics dashboards demystified
- By Andreas Roell
- Marketing teams can stretch their online marketing dollars by creating more user-friendly, actionable analytics. Find out how to set up these performance snapshots to elicit the best data for your clients.
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4 community leaders in the online space
- By Sean P. Egen
- It doesn't get more targeted than marketing to communities that want to discuss your brand. Take a look at the companies that are making those conversations happen.
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WORD OF MOUTH
Word-of-mouth marketing has become something of an art form. Check out these successful campaigns, and discover the secrets to replicating their results.
Understand how social networking is evolving, which users are found in what networks and how to engage audiences as this medium starts to come into its own.
Yahoo's cofounder is stepping down as CEO of the struggling web portal, leaving the company in a state of uncertainty. iMedia polled the interactive marketing industry's thoughts on potential successors.
Prominent branding professionals from Coca-Cola, Kaiser Permanente, Zappos.com and more share their strategies for cutting through the clutter to pick an agency that is right for them.
It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.
Advertisers are missing the biggest opportunity associated with user-generated content. Here's how to tap into what really matters to consumers.