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The boundaries brands shouldn't cross
- By Lori Luechtefeld
- If brands want to be loved, they need to give consumers some space, especially in emerging media. Carol Kruse, Coca-Cola's interactive marketing leader, discusses the strategy for winning affections online.
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5 rules for successful digital out-of-home advertising
- By Blaise Nutter
- Digital OOH is an emerging marketing channel with audiences that are both desirable and captive. Here's how to harness opportunities on "the fourth screen."
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How to craft irresistible subject lines
- By Leah Messinger
- Check out these strategies for success, along with real-life examples of subject lines that spurred email audiences to action.
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How to avoid the marketing graveyard
- By Sean Black
- In a tough economy, jumping on the bandwagon may be jumping into an early grave. Take a look at which new media companies are most likely to outlive the competition.
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5 breakthrough social network conversations
- By Eric Karofsky
- Marketers continue to experiment with social media tools and techniques. Here are five organizations that have hit on a recipe for success.
If brands want to be loved, they need to give consumers some space, especially in emerging media. Carol Kruse, Coca-Cola's interactive marketing leader, discusses the strategy for winning affections online.
Banner ads that aren't differentiated across a market are falling victim to slim margins and little branding impact. Find out how you can avoid this engagement trap as the industry moves in a new direction.
Here's what you need to know about ad network transparency, along with five questions you should ask your network partners.
Digital OOH is an emerging marketing channel with audiences that are both desirable and captive. Here's how to harness opportunities on "the fourth screen."
We often think of digital as fulfilling specific roles, yet new roles are emerging continuously. Underscore Marketing's president describes the institutional inertia our industry faces.
The two video advertising models that have emerged are pre-roll and overlay, but if you're taking a hard look at your budget, which one is worth your money?