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11 steps to widget success
- By Mitchel Ahern
- While a widget program can be as simple as a Flash movie and a syndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards.
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Razorfish issues last rites for Web 2.0
- By Rich Cherecwich
- Are you willing to fail in order to innovate? According to Razorfish CEO Clark Kokich, the path to Web 3.0 -- and a new level of integrated marketing communications -- will be blazed by risk takers.
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5 brands that gave 'em something to talk about
- By Leah Messinger
- Word-of-mouth marketing has become something of an art form. Check out these successful campaigns, and discover the secrets to replicating their results.
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The disturbing inaccuracy behind Google Analytics
- By Brandt Dainow
- It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.
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8 myths that haunt online marketers
- By Susan Kuchinskas
- Just because everyone says it, doesn't make it true. These prevalent misconceptions can lead to lost money, improper planning and needless industry in-fighting.
While a widget program can be as simple as a Flash movie and a syndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards.
The key to transforming the online product page into an engaging and informative sales tool lies in the adoption of interactive rich media. Here's how to get started.
If you want to surround your current and potential customers with a resonating message, be prepared to tackle your online media plans as a higher priority in the mix.
The BlackBerry Storm is in stores, and while the touchscreen-enhanced device is supposed to give the iPhone a run for its money, Shelly Palmer of MediaBytes doesn't think the phones are even in the same league.
Are you willing to fail in order to innovate? According to Razorfish CEO Clark Kokich, the path to Web 3.0 -- and a new level of integrated marketing communications -- will be blazed by risk takers.
An increasing number of people are falling into media potholes, where they can't be reached via traditional media. Here's what that means for you.