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Ogilvy's Shelly Lazarus on the importance of authenticity
- By Gretchen Hyman
- The industry veteran reveals what Ogilvy & Mather Worldwide is doing to stay on top of tomorrow's digital trends, and how connecting with consumers on multiple platforms is the formula for success.
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7 ways to ensure an emerging platform's success
- By Jim Nichols
- A lot of promising media opportunities fail because they never gain acceptance from brand marketers. Here's how emerging media platforms (and the marketers urging their adoption) can make it into brands' budgets.
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Tips for successful media seeding
- By John Padua and David L. Smith
- Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.
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Why smart strategists focus on experience and optimization
- By Adam Broitman and Nancy Marzouk
- Creating a positive customer experience and translating it into a solid optimization strategy is more attainable than ever -- if you have an open mind and a forward-looking strategy on hand.
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3 brands with winning discount strategies
- By Tony Bombacino
- Poorly executed sales promotions can cheapen your brand. Check out these companies that have managed to preserve their value while still delivering deals.
The industry veteran reveals what Ogilvy & Mather Worldwide is doing to stay on top of tomorrow's digital trends, and how connecting with consumers on multiple platforms is the formula for success.
In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns.
The media audience isn't the only thing that's fragmenting -- your operations technologies are too. See how adopting a unified approach can help make you more responsive to clients' advertising needs.
For a nearly a week, Apple has kept the world waiting with rumors of a new product that many believe is a laptop for less than $1,000. But according to Shelly Palmer of MediaBytes, the speculation is "meaningless."
A lot of promising media opportunities fail because they never gain acceptance from brand marketers. Here's how emerging media platforms (and the marketers urging their adoption) can make it into brands' budgets.
Email and social networks are complementary channels, and marketers who manage them in an integrated fashion will experience the best returns on their investments.