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7 ways to ensure an emerging platform's success
- By Jim Nichols
- A lot of promising media opportunities fail because they never gain acceptance from brand marketers. Here's how emerging media platforms (and the marketers urging their adoption) can make it into brands' budgets.
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Tips for successful media seeding
- By John Padua and David L. Smith
- Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.
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Why smart strategists focus on experience and optimization
- By Adam Broitman and Nancy Marzouk
- Creating a positive customer experience and translating it into a solid optimization strategy is more attainable than ever -- if you have an open mind and a forward-looking strategy on hand.
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3 brands with winning discount strategies
- By Tony Bombacino
- Poorly executed sales promotions can cheapen your brand. Check out these companies that have managed to preserve their value while still delivering deals.
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Steve Rubel on how blogs are changing the face of PR
- By Lori Luechtefeld
- Edelman's director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
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A lot of promising media opportunities fail because they never gain acceptance from brand marketers. Here's how emerging media platforms (and the marketers urging their adoption) can make it into brands' budgets.
Email and social networks are complementary channels, and marketers who manage them in an integrated fashion will experience the best returns on their investments.
Some industry observers have been predicting the demise of the ad network model as we know it. Here's why they're wrong.
Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.
You need captivating display ads, and you need them in bulk. Here's are some guidelines for preparing your creative to scale.
The age of location-based services is just dawning, but very few marketers are taking advantage of this targeting technology. Follow these tips to get in on the ground floor.