CASE STUDIES
Published: June 09, 2005
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Welcome to Open Source Marketing! iMedia Case Studies presents Sugarshots: a quarter-long campaign unfolding before your eyes.
Published: September 07, 2005
By Brad Berens
As we wind up iMedia's first "open source marketing campaign," Doug Schumacher, Emma Brownell and Brad Berens chat about what we learned.
As we wind up iMedia's first "open source marketing campaign," Doug Schumacher, Emma Brownell and Brad Berens chat about what we learned.
Published: September 01, 2005
By Doug Schumacher
The second round of Flash versus GIF gives the same results as the first; again, GIF outperforms the Flash ad in clickthrough rates.
The second round of Flash versus GIF gives the same results as the first; again, GIF outperforms the Flash ad in clickthrough rates.
Published: August 29, 2005
By Doug Schumacher
We revisit the Flash vs. GIF test, this time using more relevant animation.
We revisit the Flash vs. GIF test, this time using more relevant animation.
Published: August 25, 2005
By Doug Schumacher and Ari Bluman
Ari Bluman reports that optimization provided a lift to the Sugarshots campaign, and he explains how optimization can work for you.
Ari Bluman reports that optimization provided a lift to the Sugarshots campaign, and he explains how optimization can work for you.
Published: August 22, 2005
By Doug Schumacher
This week's test looks at how much optimization actually does improve results. We'll run one campaign with 24/7's optimization tool, and one without.
This week's test looks at how much optimization actually does improve results. We'll run one campaign with 24/7's optimization tool, and one without.
Published: August 18, 2005
By Doug Schumacher
The survey confirms that a cohesive ad-website presentation improves consumers' reactions.
The survey confirms that a cohesive ad-website presentation improves consumers' reactions.
Published: August 15, 2005
By Doug Schumacher
Doug Schumacher revisits the issue of ad-website pairing, now with the added tool of a pop-up survey to assess consumers' reactions.
Doug Schumacher revisits the issue of ad-website pairing, now with the added tool of a pop-up survey to assess consumers' reactions.
Published: August 12, 2005
By Amy Auerbach
Although GIF ads may have driven more clicks in this week's test, Media Contacts' Amy Auerbach reminds us that Flash does have indisputable advantages.
Although GIF ads may have driven more clicks in this week's test, Media Contacts' Amy Auerbach reminds us that Flash does have indisputable advantages.
Published: August 11, 2005
By Doug Schumacher
In this instance, the answer is definitively "not;" Schumacher suggests reasons why.
In this instance, the answer is definitively "not;" Schumacher suggests reasons why.
Published: August 08, 2005
By Doug Schumacher
Week nine of the campaign assesses the idea that animation may not always increase ROI.
Week nine of the campaign assesses the idea that animation may not always increase ROI.
Published: August 05, 2005
By Matt Schow
Sugarshot's co-founder Matt Schow gives background on the company and tells us where it might go in the aftermath of this open source marketing campaign.
Sugarshot's co-founder Matt Schow gives background on the company and tells us where it might go in the aftermath of this open source marketing campaign.
Published: August 04, 2005
By Jamie Roche
Jamie Roche assesses which elements worked best for competing landing pages.
Jamie Roche assesses which elements worked best for competing landing pages.
Published: August 01, 2005
By Doug Schumacher and Jamie Roche
Schumacher discusses the dynamic between ad and landing page, and Roche examines how to find the best combination of the two.
Schumacher discusses the dynamic between ad and landing page, and Roche examines how to find the best combination of the two.
Published: July 28, 2005
By Doug Schumacher
Doug Schumacher examines why "Quirk" beat out "Chic" in the latest of the creative content tests.
Doug Schumacher examines why "Quirk" beat out "Chic" in the latest of the creative content tests.
Published: July 25, 2005
By Doug Schumacher
Get details on a test to solve the pressing creative question: Do consumers favor quirky or more sophisticate and stylish messaging?
Get details on a test to solve the pressing creative question: Do consumers favor quirky or more sophisticate and stylish messaging?
Published: July 22, 2005
By Reid Carr
Red Door Interactive's Reid Carr analyzes how the Sugarshots test of both Lincoln and Rasputin might affect the campaign.
Red Door Interactive's Reid Carr analyzes how the Sugarshots test of both Lincoln and Rasputin might affect the campaign.
Published: July 21, 2005
By Doug Schumacher
Schumacher explains why Rasputin pulled in more click-visits than Lincoln, or the bottle itself.
Schumacher explains why Rasputin pulled in more click-visits than Lincoln, or the bottle itself.
Published: July 18, 2005
By Doug Schumacher
Doug Schumacher broaches the first of several creative tests within the IAB rectangle format.
Doug Schumacher broaches the first of several creative tests within the IAB rectangle format.
Published: July 14, 2005
By Doug Schumacher
Doug Schumacher explains why the IAB rectangle significantly outperformed the leaderboard.
Doug Schumacher explains why the IAB rectangle significantly outperformed the leaderboard.
Published: July 13, 2005
By Brandt Dainow
Brandt Dainow of Think Metrics reports on his area of expertise -- metrics, and on what's working, and what's not.
Brandt Dainow of Think Metrics reports on his area of expertise -- metrics, and on what's working, and what's not.