Have you ever seen or heard a really great idea and thought, "I sure wish I had thought of that"? On the flipside, have you ever seen a marketing campaign that made you think, "Wow, I am sure glad I did not think of that"? Most of us have been on both sides of the fence, and with every passing day, we all do our best to stay as close to former side -- the good idea side -- as possible.

This article will underscore various marketing approaches that are destined to fail. Out of respect for my industry colleagues, I won't go into too many specifics of a given campaign; rather, I will point out strategic shortcomings that I have noticed over and over again in various campaigns and initiatives.