OPINIONS
Published: November 26, 2008
Media Motion: BBE, Renegade, ContextWeb
 

Definition 6 scores two industry awards, plus other interactive industry hires, partnerships, launches and announcements.

Allrecipes.com, a comprehensive social network of food enthusiasts, has claimed the No. 1 position among food websites, according to comScore Media Metrix.

Broadband Enterprises, the premier online video network, has changed its name to BBE and adopted a new tag line: "The Digital Video Authority." It will work with clients to provide advertising, original programming, syndication and proprietary technology.

Collective Media, an online advertising network and technology provider, launched the Directive Network, a service that offers marketers access to a transparent ad network that will ensure that their ads run alongside appropriate content.

ContextWeb Inc., a leading contextual advertising company, announced that it has hired Joe Kutchera, formerly of Time Warner, as director of Spanish-language markets.

Definition 6, an interactive agency, has won two industry awards for its work in designing and launching websites for VeriFone and AutoExtra.com.

Fancast, a next generation entertainment site, has partnered with Federated Media to offer "Our TV Picks," a digital video guide that brings together top bloggers "Ask a Ninja," "Boing Boing," "Dooce" and "NOTCOT" for conversations about Fancast's video content.

Goodmail Systems, the creator of CertifiedEmail, has raised $20 million in a financing round led by Bessemer Venture Partners. The announcement follows September's crossing of the milestone of 3 billion messages per month.

MediaVest, a media specialist company, announced that Danielle Bottari would be joining the company as SVP, director of shopper marketing.

Passenger announced that it has partnered with Mercedes-Benz USA to launch Generation Benz, a Generation Y online community.

Peer39, a semantic advertising platform, has hired Heather Joy Draney to serve as central region sales manager in Chicago.

Real Time Content has introduced its Personalized Video solution to the U.S., along with its new headquarters in New York.

Renegade, a guerrilla and digital marketing agency, announced that it is now an independent company, formerly under Dentsu Holdings USA Inc.

Revenue Science, a leading BT provider for digital media, announced the appointment of Suzanne Schultz to the position of senior accountant executive in its Chicago office.

Snakk Media, the first mobile media publisher, announced the launch of the first mobilized blogosphere, and has signed Target as its premium advertiser.

The Hyperfactory, a mobile advertising agency, announced the hire of Angela Steele as senior VP and global strategist. Steele was previously vice president of mobile activation at Starcom USA/Publicis Groupe.

The Rubicon Project, an internet advertising technology company, announced the opening of a new office in New York, which will be headed by Josh Wexler.

Transpera, provider of a platform for monetizing web video on mobile phones, announced the appointment of Brian Monnin as chief product officer, and $8.25 million in additional funding from new investors.

Whittmanhart Interactive, a provider of integrated solutions in digital communications and online marketing, is undergoing a company reorganization that includes the appointments of Chad Ciesil as president, Chip Weinstein as president of a vertically focused division and John Estafanous as chief technology officer.

Yieldex, an inventory management and forecasting platform for media, announced its new president will be Larry Allen, formerly SVP of AOL's Platform-A.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our biweekly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.

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