9 campaign blunders to avoid

9 campaign blunders to avoid

For marketers, brand exposure is essential. But what happens when creative risks go too far? Here are campaign examples of what not to do.

The most overrated platforms for mobile marketing

The most overrated platforms for mobile marketing

Beloved platforms like Instagram, LinkedIn, and Twitter aren't necessarily powerful marketing solutions. Here's why these sites are overrated for mobile marketing.

Blogs every marketer should follow

Blogs every marketer should follow

There's no shortage of great voices coming out of the marketing industry. Here are the essential blogs you should be reading and why.

The best social media campaigns of 2014 (so far)

The best social media campaigns of 2014 (so far)

There's never a dull moment in social media marketing. Let's take a look at some of the highlights of the year's brand campaigns to date.

7 deadly myths about big data

7 deadly myths about big data

It's time to dispel some glaring misconceptions about this trendy term. Here's where you have it wrong.

Destructive marketing habits of major brands

Destructive marketing habits of major brands

The pressure to adopt shiny new tactics can force brands to forego strategic thinking in favor of a quick fix. Here's how brands fall off track when using certain tools.

7 ways consumers are inspiring retailers to change

7 ways consumers are inspiring retailers to change

These days, retailers must be innovative if they are going to meet customer expectations. Here's how to please the always-on consumer.

The 8 best brands on Tumblr

The 8 best brands on Tumblr

Users spend 14 more minutes per visit on Tumblr than on Facebook or Twitter. Here are the smart brands that are making the most out of this giant opportunity.

7 proven ways that facial cognition can drive business

7 proven ways that facial cognition can drive business

Facial cognition sounds like elusive jargon, but can be a powerful marketing tool. Here are insights taken from a new consumer study.

New Facebook and Twitter tools for direct response

New Facebook and Twitter tools for direct response

U.S. advertisers will spend nearly $30 billion on direct response initiatives in 2014. Here's what Facebook and Twitter are doing to capture this budget.

3 wrong answers to why no one saw your ad

3 wrong answers to why no one saw your ad

Serious questions are being raised about whether ads are really reaching their target audiences. Here's why the most common explanations are the least helpful.

10 social media facts that will keep you up at night

10 social media facts that will keep you up at night

Social media marketing is now enjoying its transition into the realm of standard practice. But that doesn't mean it's without challenges. Consider these dismaying facts.

Idiots that forced brands to pull their sponsorships

Idiots that forced brands to pull their sponsorships

It only takes one moron to ruin an important partnership. Here's a list of sponsorship deals that blew up in brands' faces.

5 signs your data has no meaning

5 signs your data has no meaning

Marketers have access to more metrics than ever before, but not all of them are valuable. Here's how to spot totally useless data.

5 destructive email habits you need to break

5 destructive email habits you need to break

Email is dangerous in the wrong hands. Here are the things that marketers are doing -- on purpose -- that can destroy their professional reputations.

6 reasons you should stop pretending to be a thought leader

6 reasons you should stop pretending to be a thought leader

When it comes to preparing for your next client presentation, forget the rhetoric style of your favorite public speaker. Here's how to keep it simple and avoid ruining your pitch.