6 surprising marketing lessons from Taylor Swift

6 surprising marketing lessons from Taylor Swift

Haters gonna hate, hate, hate, but it's hard to deny the brand power behind this performer's latest album push. These unexpected takeaways will inspire the way you present brands to your audiences.

The best mobile campaigns of 2014

The best mobile campaigns of 2014

In the ever-changing landscape of mobile, this year brought many new and innovative strategies. Check out these companies that went above and beyond.

6 brand spokespeople who need to die

6 brand spokespeople who need to die

Geico, Progressive, and Skechers all have one thing in common: Their spokespeople need to be replaced. Follow these marketing rules for attaching your brand to the right personality, or discover when it's time to find a new one.

Brand innovation labs: The 4 boldest moves yet

Brand innovation labs: The 4 boldest moves yet

Consumer power and market competition are forcing brands to innovate to survive. Take a peek at the game-changing experiments of some major players.

Moms in marketing: Making it work

Moms in marketing: Making it work

Take a good look at the biggest challenges our industry moms are facing, as well as the emerging opportunities that allow them to shine on the job and still be home for bath time.

iMedia 25: The top marketing innovators of 2014

iMedia 25: The top marketing innovators of 2014

iMedia presents its 2014 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!

Does your company deserve you? 4 questions to ask

Does your company deserve you? 4 questions to ask

Are you too good for your company, or is it too good for you? Consider these essential questions to know if you're on the right professional path.

9 steps to achieve social marketing ROI

9 steps to achieve social marketing ROI

The formula for precise success with social reach is the stuff of probability mechanics' dreams. Fortunately, you don't need to be a scientist to get within 12 percent of your goals. Here's how. 

6 best traits to look for in a boss while job hunting

6 best traits to look for in a boss while job hunting

In the stressful process of job hunting, it's important to make sure you get along with your superiors. Keep these traits in mind during interviews.

9 breakthrough trends transforming the future of marketing

9 breakthrough trends transforming the future of marketing

2015 will bring huge growth for the industry, and the seeds are being planted right now. Discover the hot items you need to keep your eye on to prepare for what's coming.

5 Twitter hacks that will blow your mind

5 Twitter hacks that will blow your mind

Although Twitter is extremely popular, it has a lot more features than you realize. Check out these Twitter hacks to become a true power user.

Dumb marketing terms you need to know (and forget)

Dumb marketing terms you need to know (and forget)

Jargon comes with the industry territory, but lately it's gotten out of control. Find out which terms need to go.

13 ridiculous job titles

13 ridiculous job titles

We've all rolled our eyes at a particularly strange job title, but some managers really cross the line. Here are 13 of the most ludicrous positions we could find.

Major marketing deals with social media stars

Major marketing deals with social media stars

Brands have worked with social stars for years, but platforms like Vine and Snapchat have ushered in new waves of creative talent. Here's a look at the latest partnerships that are making waves.

Get the best SEO from your content

Get the best SEO from your content

It pays to get back to marketing basics every now and then. Make sure your content strategy accounts for these little details that matter to search engines -- without sacrificing quality.

7 phrases that make marketers look outdated

7 phrases that make marketers look outdated

Are you behind the marketing times? A lot of the warning signs can be found in your everyday language. Consider these tell-tale signs.