10 essential mobile apps for the modern marketer

10 essential mobile apps for the modern marketer

In today's mobile-heavy world, using the right apps can make all the difference. Check out this list that can give you an edge over the competition.

Promoting your personal brand through self-publishing

Promoting your personal brand through self-publishing

Marketers spend so much time advising clients on the power of promoting quality content, but how many of you practice what you preach when it comes to your own brand? Find out how and where to get started.

The 10 commandments of Instagram marketing

The 10 commandments of Instagram marketing

Make sure you're up on your Instagram marketing do's and don'ts, lest you miss out on opportunities on this incredibly valuable platform

5 brands with the craziest fans

5 brands with the craziest fans

Today's successful companies are igniting customer loyalty by cultivating engaged and passionate followers. Check out which brands are causing the most hysteria.

The newest brands to rock video content

The newest brands to rock video content

Red Bull and Coca-Cola aren't the only companies using video as a primary medium for building their brands. Here are eight examples of new brands killing it with video content.

7 ad campaigns that used reverse psychology

7 ad campaigns that used reverse psychology

Today, it's harder than ever for advertisers to meaningfully reach customers, so it's often the boldest strategies that succeed in drawing attention. Here are ads that leveraged reverse psychology.

Bizarre "firsts" in marketing

Bizarre "firsts" in marketing

In the marketing world, doing something first doesn't necessarily make it an innovative move. Check out these companies that tried to be ahead of the curve.

The top 10 most disastrous hashtag campaigns

The top 10 most disastrous hashtag campaigns

Twitter is a force of good and evil. We've put together the ultimate countdown of the worst #marketing attempts. You'll be shocked by the firestorms these campaigns ignited.

6 marketing tools that will soon be obsolete

6 marketing tools that will soon be obsolete

As the digital landscape evolves, the following tools will fail to keep up. Are you ready to kiss these once-valuable options goodbye?

Your guide to Millennials in the workplace

Your guide to Millennials in the workplace

Chances are you manage a Millennial, and a few simple considerations can go a long way to help you all succeed. Check out these tips.

Marketing's most amazing reboots

Marketing's most amazing reboots

The best marketing reboots are being done with plenty of consumer data in hand. Let's take a look at a few of the best recent examples.

The brands that connect best with LGBT consumers

The brands that connect best with LGBT consumers

Many industries are now taking a more-inclusive approach to building relationships with the LGBT community. Discover which companies are truly engaging with this demographic.

The 5 superpowers of banner ads we've overlooked

The 5 superpowers of banner ads we've overlooked

Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. Here is why we should reconsider the industry's favorite scapegoat.

Surprising career insights from iconic ad campaigns

Surprising career insights from iconic ad campaigns

Successful campaigns can not only teach us to be stronger marketers, but they also give us powerful lessons about our careers as a whole. Find out how.

The 6 best video game marketing campaigns

The 6 best video game marketing campaigns

Today's video game industry is a behemoth with millions of customers and billions in revenue. But the more popular video games become, the fiercer the competition to launch individual titles. Find out which video game campaigns scored big.

7 mundane tasks that halt productivity

7 mundane tasks that halt productivity

There are things we all do in the workplace that are extremely counterproductive. How many of these common practices are harming your professional efficiency?