By Michael Tuminello Published February 22, 2012
You're ready to reveal your campaign to the world, but you're just not sure where to showcase your creative brilliance. Here are the ad formats that create powerful online branding experiences and generate the highest user engagement.
By Katelyn Watson Published February 21, 2012
In order to handle problem people with elegance, brands must first know whom they're dealing with. Here are some game plans to steer them in the right direction.
By Stephanie Shkolnik Published February 17, 2012
Brands small and large have embraced social as a marketing tool, but few know how to truly harness its advantages. Here are the critical components that will ensure the long-term success of your social media strategy.
By Lauren Goldstein Published February 16, 2012
Now is the time for progressive marketers to transform the corporate website into a demand-generation hub. But first, here are four obstacles your company must overcome to master inbound marketing.
By Jarvis Mak Published February 15, 2012
Metrics about online ad engagement or interaction (alone) do not translate to bottom line results as effectively as lifetime value. Here are three campaign metrics to start using now -- and three to toss.
By iMedia Editors Published February 13, 2012
Major industry players like Google, Apple, Microsoft, MasterCard, and AT&T are banking on this revolutionary mobile technology. Here's what the shift will mean for brands.
By Jere Doyle Published February 13, 2012
Marketers need to change the way they reach their target market. Here are five second-level demographics to pay attention to now.
By Stephen Anderson Published February 10, 2012
What is a media planner to do when trying to craft a successful Facebook campaign? Read on as a search engine marketing guru reveals the answer with these unique tips.
By Robert Rose Published February 09, 2012
The new jobs emerging this year represent a real change that's happening to our marketing strategies. Read about these exciting positions and why you should know about them.
By Jim Nichols Published February 08, 2012
As an industry, we expect too much from new tools -- and are constantly disappointed. Check out these digital developments that couldn't live up to marketers' expectations.
By Ken Burbary Published February 07, 2012
Using the right data to inform your marketing strategy is critical to the success of your social media campaign. Here's where you can find the information that really matters.
By Lisa Wehr Published February 06, 2012
Optimum SEO can be achieved with proper website design and by keeping up-to-date with how to drive visitors to your site. Here are a few recent optimization shifts you need to know about.
By Chloe Della Costa Published February 03, 2012
Maybe it's time your brand took some risks. These days, the tags "banned" or "too hot for TV" are desirable, and if you're smart, you can turn a rejected ad into an online sensation.
By Joshua Bourne Published February 02, 2012
ICANN is expected to publish a list of up to 1,000 applications for the new domain name extensions. Here's what you can anticipate when these gTLDs become part of the digital space.
By Jim Nichols Published February 01, 2012
From tawdry tactics to comedic storytelling, competing brands will use just about any trick to try and dominate the Super Bowl ad space. Here's a look at the winners and losers of last year's epic ad-off.
By Jay Baer Published January 31, 2012
Social media is too complicated for you to be spinning your wheels on activities and behaviors that won't make much difference. These solutions will save you time and propel you forward.
More Details
Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 What digital marketers can learn from TV
3 A brand's guide to handling social media jerks
4 5 ad formats that will boost your brand
5 4 ways your B2B website is sabotaging sales
