10 things you should never do in a pitch

10 things you should never do in a pitch

Winning new business is a challenge at any agency, and when pitches go awry, it's helpful to understand why. Here are some common mistakes made when courting new clients.

5 ways to enhance in-store shopping with mobile

5 ways to enhance in-store shopping with mobile

Now more than ever, mobile is becoming the missing puzzle piece in the shopping experience. See how marketers should leverage the technology in-store.

5 brands defying the "stupid man" marketing trend

5 brands defying the "stupid man" marketing trend

The bumbling idiot male stereotype in advertising is an overused and unfunny joke. Here are the brands that are bucking the trend.

11 ways to beef up your LinkedIn profile

11 ways to beef up your LinkedIn profile

Neglecting your social media presence is a sure way to put your career in jeopardy. Here's how to take your LinkedIn profile to the next level.

Warning signs that you're lacking as a manager

Warning signs that you're lacking as a manager

Being a manager doesn't automatically mean that you're a leader. Take a look at where you may be falling short and what to do about it.

Marketing to the Millennial mom

Marketing to the Millennial mom

The latest research shows that today's moms are interested in old-fashioned values with modern convenience. Which brands are paving the way?

Marketers confess: Embarrassing moments from my first industry job

Marketers confess: Embarrassing moments from my first industry job

How smoothly did your first job go? Several top marketers reveal to iMedia the most cringe-worthy moments of their early career.

10 little-known facts about media planning

10 little-known facts about media planning

The landscape of media planning changes daily, and it can be hard to keep up with what matters. Here are some insights from a veteran in the field.

5 things you can change to help earn a promotion

5 things you can change to help earn a promotion

You're clocking in daily hours, but are you crafting a plan for your future? Here are some tips to take your career advancement into your own hands.

5 inspirational marketing lessons from Disney

5 inspirational marketing lessons from Disney

Despite its breadth, Disney can be very efficient when it comes to relating to its fans on a personal level. These are the tips that brands of any size can glean from the juggernaut.

6 signs you don't belong in the ad industry

6 signs you don't belong in the ad industry

Ever wonder if advertising is truly the right fit for you? Here are the warning signs that should be telling you to consider a career change.

How to rob your agency blind

How to rob your agency blind

It's time to show your new agency who is boss. Whip them into shape and get the most for your budget with these tips you don't want to miss.

How to build brand loyalty with college students

How to build brand loyalty with college students

College students behave differently, so they buy differently. If you want to succeed with this audience, you need to connect with them in their space and their way.

5 brands that understand the Latino market

5 brands that understand the Latino market

If you're looking to connect with the fast-growing Latino market, a one-size-fits-all approach won't cut it. Here are the brands getting it right.

5 tips for selling on LinkedIn

5 tips for selling on LinkedIn

As a seller, you may not be fully utilizing one of the greatest assets at your disposal -- your LinkedIn profile. Maximize your potential by following this guide to creating the perfect page.

6 new analytics tools marketers can't live without

6 new analytics tools marketers can't live without

Marketing analytics tools are always changing, and new and better options are hitting the market. Let's take a look at these recommendations to make measuring, analyzing, and optimizing even easier.