6 steps for getting your brand into their heads

6 steps for getting your brand into their heads

What if you were able to tap into the natural tendencies of your audience's brains? Well, now you can. Here's a simple recipe for crafting your message so it sticks.

5 brands that were forced to apologize

5 brands that were forced to apologize

In a world of social media, it's impossible to sweep PR mistakes under the rug. Here's how major brands angered the public and dealt with the consequences.

The top 4 consumer trends you need to know

The top 4 consumer trends you need to know

For marketers, everything begins and ends with the customer. Here are today's most actionable consumer preferences and behaviors.

The 5 types of terrible networkers

The 5 types of terrible networkers

If you've been to any industry event, you've likely encountered a number of common characters. Here are the ones you shouldn't emulate.

15 daily workplace habits that could get you fired

15 daily workplace habits that could get you fired

There are things you might do every day that could get you canned. Here are the pitfalls to avoid if you want to keep your job.

Top 10 trends marketers wish would die

Top 10 trends marketers wish would die

It's easy to ride new trends, but knowing when to abandon ship is hard. Here are major marketing trends that should be ditched.

10 relationship tips to win the pitch

10 relationship tips to win the pitch

The real secret behind the best presentations is cultivating a powerful emotional connection. Here's how to make your agency stand out from the crowd.

Why you can't ignore Google's new Universal Analytics

Why you can't ignore Google's new Universal Analytics

Google is going to move you from Google Analytics to Universal Analytics whether you like it or not. So what do you need to know to control (and capitalize on) this switchover?

The real history of social media

The real history of social media

Today's social juggernauts have not only changed marketing forever, but they've also reshaped how people interact with one another. So what are the implications for tomorrow?

A guide for marketers who want to become free agents

A guide for marketers who want to become free agents

Free agency holds great potential for the right person in the right context. For others, going rogue can be disastrous. Consider the following before ditching traditional employment.

How marketers are wasting their budgets

How marketers are wasting their budgets

Your budget isn't unlimited, so don't throw away valuable marketing dollars. Here are seven spending mistakes you're making and how to correct them.

New and exciting ways brands can use Pinterest

New and exciting ways brands can use Pinterest

Brands savvy to the marketing potential of Pinterest are leveraging the site to generate engaging experiences for consumers. Here's a look at the ways top companies are experimenting with the evolving platform.

9 workplace policies every company needs

9 workplace policies every company needs

Certain office environments kill productivity. Here are some corporate practices that will inject much-needed life into your stuffy culture.

Brands that have blazed trails in the sharing economy

Brands that have blazed trails in the sharing economy

Rather than fear the sharing economy, smart marketers and brands have embraced it. Here's how major companies have found their place in this transformative economic system.

How in-store tech is changing the shopping experience

How in-store tech is changing the shopping experience

Smartphones have already reshaped online shopping, and now the brick-and-mortar store is evolving. Here's how retailers are preparing to track physical shoppers.

The best social media campaigns that leveraged selfies

The best social media campaigns that leveraged selfies

Admit it: You've taken them. You've posted them. But which brands have most successfully socialized the selfie? Let's take a look.