How to explain your job to a 10-year-old

How to explain your job to a 10-year-old

By iMedia Editors Published May 16, 2013

Digital marketing is full of mind-blowingly complex job titles. We asked several industry professionals to explain theirs to a small child. Could you have done better?

5 reasons I hate big data
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5 reasons I hate big data

By Chris Marriott Published May 15, 2013

The current frenzy surrounding so-called "big data" is not likely to have a positive impact on marketing in the near term. Here's why embracing the topic as an all-or-nothing proposition will stall your progress.

4 brands that emotionally connect with consumers

4 brands that emotionally connect with consumers

By Gordon Plutsky Published May 14, 2013

A loyal customer is someone who feels a strong connection with a brand. Here's how to add emotion to your marketing.

The metrics that will make your CMO love you
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The metrics that will make your CMO love you

By John Ellett Published May 13, 2013

Most of the measurements that you obsess over don't mean a thing to your executive team. These are the ones that do.

Top 5 hottest social media tools

Top 5 hottest social media tools

By Rebecca Debono Published May 09, 2013

Behind every successful social media marketer is an arsenal of tools that help ideate, implement, and track the success of a campaign. Here are the best of the best.

What your resume really says about you
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What your resume really says about you

By Reid Carr Published May 08, 2013

A resume or LinkedIn profile doesn't paint a complete professional picture of a person. But here are some things it does say to prospective employers.

10 hilarious digital media parodies

10 hilarious digital media parodies

By Chloe Della Costa Published May 07, 2013

If you can't see the value in great satire, you're missing out. Here are the best and funniest spoofs and parodies that resonate with digital marketers.

6 mobile ads that people loved
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6 mobile ads that people loved

By Hagay Elyakim Published May 06, 2013

HTML5 is changing the game in mobile. Check out these rich media ads that increased both conversions and brand loyalty.

Why your C-suite needs a social and digital rock star

Why your C-suite needs a social and digital rock star

By Noam Kostucki Published May 02, 2013

Is your executive team undervaluing digital marketing? Here's how to know if you should be making room for a new C-level role.

The 5 hottest job opportunities in digital marketing
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The 5 hottest job opportunities in digital marketing

By Robert Rose Published May 01, 2013

Whether you're a recent graduate or an industry veteran, here are the emerging marketing roles that you should be eyeing if you want a secure and profitable future.

A brand marketer's guide to speaking with the press

A brand marketer's guide to speaking with the press

By Mark Naples Published April 30, 2013

If you haven't had training in handling the press, consider this your cheat sheet. Here are six perspectives to help you prepare.

7 ways you're wasting your time
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7 ways you're wasting your time

By Drew Hubbard Published April 29, 2013

Is your job plagued by inefficiency? Let's take a look at the areas where you can reclaim some productivity.

4 secrets of a successful digital content strategy

4 secrets of a successful digital content strategy

By Miranda Anderson Published April 25, 2013

Wake up, marketers! The magic of content marketing isn't in the substance -- it's in the strategy. Here's how to plan your way to the top.

7 brands that Millennials love (and why)
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7 brands that Millennials love (and why)

By Matt Jacobs Published April 24, 2013

Millennials require the most individualized advertising ever. Here are the brands that are doing a great job reaching so-called Generation Connected.

The biggest reason advertising is failing

The biggest reason advertising is failing

By Joseph Dumont Published April 23, 2013

Digital marketing is in serious trouble, and many brands don't know why. Here are the most colossal reasons consumers are becoming desensitized to advertising.

11 essential tools for link building
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11 essential tools for link building

By Kent Lewis Published April 22, 2013

It's vital for SEO professionals to integrate the power of persuasion via third parties into their strategies. Here are some simple tools to help you do just that.