The networking secrets of top marketers

The networking secrets of top marketers

Marketers agree that networking is absolutely essential for success, but it's also one of the toughest skills to master. Here's the advice that will put you on top -- straight from the best in the field.

The 5 strangest Star Wars marketing partnerships

The 5 strangest Star Wars marketing partnerships

With seemingly every brand on Earth clamoring to associate itself with "The Force Awakens," there were more than a few odd partnerships that caught our attention. Take a look.

7 trends that will reshape retail marketing in 2016

7 trends that will reshape retail marketing in 2016

Digital played a huge role in the latest holiday season sales, and there's even more change to hit retail this year.

4 new rules of food marketing

4 new rules of food marketing

Whether you're responsible for marketing a food product or a restaurant, you have no doubt noticed the trends driving a shift in strategies and tactics. Here are the new rules you need to learn.

How to boost your e-commerce performance

How to boost your e-commerce performance

With dwindling shopper attention spans, any site delays can send your customers running. Ensure their satisfaction with these suggestions.

Top 10 hottest marketing trends of 2016

Top 10 hottest marketing trends of 2016

This year will bring drastic change to the industry. Discover iMedia's picks for the most important trends you need to watch in 2016.

You know you are a marketer if...

You know you are a marketer if...

While marketers are known to wear various hats, they certainly have a lot of things in common. Read on for the sure signs that you work in marketing.

Growth hacking: Irritating buzzword or timeless strategy?

Growth hacking: Irritating buzzword or timeless strategy?

In marketing, it's hard to separate true strategies from mere fads. On which side of the line does growth hacking fall?

9 tech trends modern marketers can't ignore in 2016

9 tech trends modern marketers can't ignore in 2016

This year is poised to feature truly transformational innovation, from social messaging to virtual reality to native apps. Take a look at the tech trends marketers need to keep on their radar.

5 campaigns that bucked traditional gender roles

5 campaigns that bucked traditional gender roles

Tired clichés have no place in today's world. Here are a few examples of brands that have embraced fluidity in their marketing.

12 qualities of the most productive marketers

12 qualities of the most productive marketers

Professionals in every field are always trying to get more accomplished. These are the traits you need to get things done in the marketing world.

The 4 hardest marketing jobs to fill in 2016

The 4 hardest marketing jobs to fill in 2016

Embrace these tips for securing top talent for some of the industry's toughest gigs.

4 campaigns that should have failed but didn't

4 campaigns that should have failed but didn't

Brands that take risks occasionally strike gold. These campaigns managed to succeed despite straying from the norm.

New year, new fraud, new solutions

New year, new fraud, new solutions

Fraudsters are getting trickier, so it's even more important to understand how to combat nefarious ad activity.

8 productivity hacks from real marketers

8 productivity hacks from real marketers

There are plenty of distractions to tempt you throughout your workday. But luckily there are just as many tools to help you stay on task and accomplish everything on your to-do list.

8 innovative e-commerce sites to watch

8 innovative e-commerce sites to watch

How do online merchants differentiate themselves in a crowded marketplace? Check out how these brands stand out.