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Creative director reboot: 6 steps to re-launching yourself

By Josh Rose Published October 20, 2011

The world can pass you by if you forget to change with it. Here are the six essentials for anyone trying to position themselves as a contemporary creative leader.

iMedia Digital Showcase: The 10 best branded Facebook apps

By Michael Estrin Published September 07, 2011

Brands big and small are leveraging Facebook apps to make powerful emotional connections with users. Let's take a look at some of the best work in this small but impactful category.

iMedia's Top 10 Hottest Digital Marketers

By Editors Published August 30, 2011

Great marketers know how to cultivate their personal brands as well as those of their clients. This list recognizes both the career accomplishments as well as the "hip stylings" of today's best and brightest in the field of digital marketing.

The trend that's revolutionizing digital creative

By Doug Schumacher Published July 12, 2011

Read ahead as one creative director goes through the crowdsourcing design process so you don't have to. Is it a boon or bust for digital?

Agency tips to ramp-up your creative

By David Sanderson Published May 17, 2011

With so many ways to reach a customer in the digital space, some agencies overlook what's really important. Find out the keys to creating a successful campaign.

How data can bring creative and media back together

By Michael Lowenstern Published April 05, 2011

By using data to fuse media and creative, we can reinvigorate the medium of display advertising. Here's how to effectively combine these ingredients.

The lunch hour content strategy

By C.C. Chapman Published March 30, 2011

Are you stuck in a content creation quandary? Take a look at some basic steps that can help you simplify the development process and embrace the value of content for your company.

How to boost engagement with an online contest

By Darren Easton Published March 30, 2011

Online contests can increase brand awareness, boost consumer interaction, and lead to dramatic increases in revenue. Discover how an entire industry revamped its image with a clever competition.

How to harness the "Sheen Effect" for your brand

By Madhuri Shekar Published March 11, 2011

Not sure how your brand can leverage the power of a big-name partner? Take the advice of some top entertainment partnership strategists as they reveal key processes, tips, and common mistakes to avoid.

Why the digital agency will never die

By Russell Scott Published March 03, 2011

While some might think that social platforms eliminate the need for a creative agency, in truth, these partners are vital to a brand's storytelling efforts. Find out why.

Tips for creating the perfect personal customer experience

By Steve Gustafson Published February 25, 2011

Winning over a consumer's loyalty can also win over their pocketbooks. Take a look at these tips on engaging in website personalization.

An overlooked route to viral success

By Steve Glauberman Published February 15, 2011

Despite the popularity of avatar-based marketing efforts, marketers are missing out on a more powerful method to create a highly personalized and emotional experience for each individual user.

Gaming the system with skim-proof content

By Madhuri Shekar Published January 20, 2011

Most internet users just scan your painstakingly written copy and then move on. But here are a few quick writing tips to make sure your message gets across.

How to strengthen your brand with sound

By George Guffey Published November 12, 2010

Sounds can emotionally connect consumers to your brand. Use these steps to create a unique sonic identity.

The war against digital's uninspired creative

By Martin Betoni Published November 09, 2010

Compelling creative in digital marketing is the exception, but it should be the rule. See why the excuses of the past no longer apply.

What's driving the content marketing evolution?

By Pawan Deshpande Published November 05, 2010

The ways we now use the internet have dramatically shifted the role of the business-to-business (B2B) marketer. A thorough examination of this evolution reveals essentials for marketing to both customers and prospects.