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3 ways to involve users in digital storytelling

By David Kwan Published February 21, 2013

Today's technologies provide an enhanced user experience, giving consumers easy ways to be part of the storytelling process. Here's how to let consumers choose their own adventures.

5 brave ads that rocked the boat

By Chloe Della Costa Published January 29, 2013

It's always refreshing to see creative that dares to shake things up. Here's what you can learn from a courageous advertisement.

6 ways to spruce up your copy

By Derryck Strachan Published January 17, 2013

Listening to your customers is an important sales technique, but it's also essential for writing great copy. Here are the copywriting best practices for response and conversion.

3 reasons why digital campaign ideas fail

By JT Anderson Published October 01, 2012

When executing a breakthrough idea in the digital realm, it's easy to commit a number of mistakes. Here's what to avoid when implementing online-specific ideas.

iMedia's Top 10 Hottest Digital Marketers of 2012

By iMedia Editors Published August 21, 2012

It's that time of year again, folks. Our annual summer scorcher reveals the smoothest and the savviest marketers of 2012. (Is it getting warm in here?)

The inevitable rise of the creative free agent

By Emily Eldridge Published June 28, 2012

Many creatives are ditching the comfort of organizations to "go out on their own." Here's what you should know about the free-agent movement.

How data can drive better creative

By Michelle Van Santen Published June 22, 2012

The more you know your customers, the deeper and more meaningful the relationship. Here's how to turn information into highly targeted creative.

5 classic marketing campaigns gone digital

By Matt Jacobs Published June 18, 2012

Truly great marketing is timeless. Check out these classic campaigns that recently received digital facelifts.

3 essentials for hiring production talent

By AJ Vernet Published March 20, 2012

The talent question doesn't have to be a quandary; hiring mastery comes down to three surprisingly simple principles. Read ahead for tips on how to find stellar talent.

Creative director reboot: 6 steps to re-launching yourself

By Josh Rose Published October 20, 2011

The world can pass you by if you forget to change with it. Here are the six essentials for anyone trying to position themselves as a contemporary creative leader.

iMedia Digital Showcase: The 10 best branded Facebook apps

By Michael Estrin Published September 07, 2011

Brands big and small are leveraging Facebook apps to make powerful emotional connections with users. Let's take a look at some of the best work in this small but impactful category.

iMedia's Top 10 Hottest Digital Marketers

By Editors Published August 30, 2011

Great marketers know how to cultivate their personal brands as well as those of their clients. This list recognizes both the career accomplishments as well as the "hip stylings" of today's best and brightest in the field of digital marketing.

The trend that's revolutionizing digital creative

By Doug Schumacher Published July 12, 2011

Read ahead as one creative director goes through the crowdsourcing design process so you don't have to. Is it a boon or bust for digital?

Agency tips to ramp-up your creative

By David Sanderson Published May 17, 2011

With so many ways to reach a customer in the digital space, some agencies overlook what's really important. Find out the keys to creating a successful campaign.

How data can bring creative and media back together

By Michael Lowenstern Published April 05, 2011

By using data to fuse media and creative, we can reinvigorate the medium of display advertising. Here's how to effectively combine these ingredients.

The lunch hour content strategy

By C.C. Chapman Published March 30, 2011

Are you stuck in a content creation quandary? Take a look at some basic steps that can help you simplify the development process and embrace the value of content for your company.