CREATIVE
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Published: April 30, 2008
The studio's latest film site offers fan art, downloads, widgets, branded partnerships and more.
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Published: April 18, 2008
The key to getting consumers to pass along your viral campaign may just be rooted in your ability to meet a basic human desire. Here are a few ways to plant the seeds of a connection.
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Published: April 11, 2008
Humorous campaigns can be the biggest viral hits -- or virulent failures. Learn the rules for injecting humor without causing a fatal overdose for your brand.
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