The Slurp n Burp Blaster is an online activity where kids can combine different ingredients, such as noodles, beans, etc. to make a melody of slurps, burps or worse.

The Blaster resides on the Campbell’s mysoup.com site and has received over 911,000 page views from kids ages 5 to 15 since its launch. For most of the year, this game was available only to kids who registered on the site and the number of visits equates to almost 2 visits per user. This attraction also allowed kids to email sounds to friends # nearly 130,000 Blaster sounds have been emailed inviting new kids to the site, equating to a 14% viral participation rate.

Through increasing frequency (over 5 visits per unique visitor) and encouraging viral growth (14% pass-along), the Slurp n Burp Blaster is a key component in making mysoup.com one of the most visited kids sites on the web.