Girlspace.com is a lifestyle website for teen girls, produced by Kotex (a Kimberly-Clarke company). The site provides girls a place to explore and express themselves, learn more about the things that matter to them – boys, school, health, menstruation, to name a few.

The Girlspace.com Virtual Model program was created as a new activity within the Girlspace.com games section. It was created to engage teen girls, give them a format for self-expression and increase registration to the Girlspace.com. website.

The creative elements used to create the Virtual Model tool were customized for Girlspace.com, to match the main site’s look and feel while standing out just enough to draw attention. The level of customization reflects the diversity of the Girlspace.com user, and offers a wide range of self-expression. Because the site strives to give teenage girls a place to express themselves, the design was highly effective.