iMediaConnection: "American Express Tribeca"

News

Resource Connection

People Connection

Events


	Showcase \| Formats \| What Works and When \| Best in Show

< PREVIOUS | 5 of 10 | NEXT >

View Creative

"American Express Tribeca"	Salon Media Group (Salon.com) for American Express

This campaign is an example of a “Gateway” Site Pass. Users encounter the redirect page on their way to Salon.com and it remains in place until users take action by clicking to join Salon Premium or to “click and watch to enter Salon.” Watching the ad allowed users to gain access to Salon content free of charge, courtesy of an advertiser/sponsor. The American Express Tribeca Gateway Site Pass was an appealing and memorable use of interactive video. The creative framing of the video reinforced the American Express branding while keeping the focus on the unique Tribeca Film Festival initiative.

< PREVIOUS | Back to Competition Home | NEXT >

Sign up for the iMedia Newsletter and get the latest and best interactive marketing news, features and more delivered by email every Monday through Thursday.

>> Learn More

iMedia Summits are on-location events for networking and getting up to date on the latest industry trends.

Request a Summit invitation