“Mr. Cheesy Pick-up Guy”
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AG Interactive for Matchmaker.com |
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| The fun, custom Matchmaker.com greeting was extremely viral and engaged consumers while generating both a large number of interactions and solid conversions for Matchmaker.com. While most greeting cards on the American Greetings network are paid, this Matchmaker card was a free card for all users. After viewing this greeting containing product placement, many users sent it to friends for its entertainment value. The campaign demonstrated the true essence of viral marketing.
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