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“Mean Girls banner campaign”	Tribal DDB \| Los Angeles for Paramount Pictures

For the release of Paramount’s “Mean Girls,” Tribal DDB made the online advertising fresh and funny. It focused on bringing the world of teen girls to life with an innovative and highly interactive campaign using Point Roll, Eyeblaster, Interpoll, custom evites, and dynamic ticket and showtime lookups. Tribal DDB produced hundreds of units over the course of six weeks, making it Paramount's largest online campaign to date. “Mean Girls” opened at No. 1 at the box office and stayed strong, becoming one of the studio's most successful films of the year.

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