Marina Sanchez

5 brands that understand the Latino market

If you're looking to connect with the fast-growing Latino market, a one-size-fits-all approach won't cut it. Here are the brands getting it right.

Michael Estrin

10 brands that market to stoners

Are advertisers warming up to marijuana? For some brands, it certainly looks that way. Find out which brands are 420-friendly.

Greg Kihlström

3 forgotten demographics you should be watching

Marketers are always talking about Millennials, but there are other important demographics worth watching. Here are three groups to keep your eye on.

Maria Elmqvist

How to connect with Generation Z

The new generation of teenagers has a lot of influence on consumer buying patterns. Here's how marketers and brands can successfully connect with this unique group.

Samantha Skey

5 lessons marketers can learn from millennial women

There are many factors that differentiate Millenial women from their generational counterparts. Here are a few truths you can rely upon when trying to understand this demographic.

Samantha Skey

5 lessons marketers can learn from Millennial women

There are many factors that differentiate Millennial women from their generational counterparts. Here are a few truths you can rely on to better understand this demographic.

Kendall Allen

Multi-cultural marketing: Powerful insights and examples

Are you still struggling with multi-cultural marketing? Here are some key trends and compelling brand examples that will have you rethinking your approach.

Matt Jacobs

7 brands that Millennials love (and why)

Millennials require the most individualized advertising ever. Here are the brands that are doing a great job reaching so-called Generation Connected.

Jeff Roach

The latest strategies for engaging the youth demographic

Although kids' attention spans might be shorter, their spending power is more significant than ever. Here's how to nurture your brand's relationship with this challenging demographic.

Jeff Weidauer

5 tips for e-tail marketing to Millennials

What is the right approach to appeal to Millennials without resorting to one-size-fits-all schemes that drive Baby Boomers away? Here are the essentials.

Susan Viamari

5 tips to successfully market to Millennials

As a demographic, Millennials pose unique challenges to marketers. Here are actionable tips to help you reach these "always connected" shoppers.

Jim Nichols

7 reasons people think you're too old to work in digital

Are you too old to work and succeed in digital? Here are the reasons why those around you might think you are -- along with concrete ways you can prove them wrong.