By Dita Quinones Published July 19, 2011
Forming a bond with U.S. ethnic groups isn't easy for marketers -- one misstep can put them in PR hell. Find out how three brands repaired their blunders and regained this coveted demographic.
By Vijay Pullur Published October 04, 2010
Tapping into this lucrative demographic and its significant purchasing power is an essential part of marketing in today's climate. Here's how to do it.
By Carol Phillips Published June 16, 2010
It's impossible to effectively target Generation Y without including them in the process. Here's why these "super consumers" are the future of our profession.
By Avi Savar Published April 14, 2010
If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.
By Avi Savar Published April 07, 2010
Looking for a direct line to the 82 million moms across the U.S.? Take a lesson from these brands, which have done a great job connecting with moms in the social space.
By Christian Arno Published April 02, 2010
Will your brand be seen as an "ugly American" when it launches a campaign in a foreign market? Follow these plans to ensure that you won't get stopped at the border.
By Jim Nichols Published March 08, 2010
Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.
By Chanin Ballance Published February 23, 2010
If you're looking to effectively connect with ethnic groups through the use of social media, take these key steps before establishing your presence in the community.
By Daisy Whitney Published October 13, 2009
In today's New Media Minute, Daisy Whitney outlines the overwhelming growth of web video among Spanish-language networks.
By Jim Nichols Published September 21, 2009
Sexuality, race, religion -- the fine lines that marketers must walk on these topics shift depending on where you are. Get educated on the cultural differences you need to respect.
By Chanin Ballance Published September 04, 2009
Launching an international version of your website isn't as simple as merely translating the content. Here are some things to keep in mind as you expand your reach.
By Brian Easter Published July 02, 2009
A simple word-for-word translation of your English-language site won't do your brand any SEO justice. Here are five easy steps that will help your international push exceed expectations.
By Chanin Ballance Published February 06, 2009
In this global economy, your web presence needs to bridge international divides. Here are some pointers for incorporating translation into your search optimization strategy.
By Danielle Reed Published July 09, 2008
Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some new tools for overcoming them.
By Jacob Nizri Published June 24, 2008
If you don't monetize your site or advertising for foreign visitors, you're leaving lots of euros, pounds and shekels on the table.
By Joe Kutchera Published May 05, 2008
In this definitive guide, experts from Ford, Google, eMarketer, AOL Latino and others provide insight on how to reach this growing, lucrative and often misunderstood market online.
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1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 big SEO changes you might have missed
5 8 tips for launching an effective paid Facebook campaign
