By Matt Jacobs Published April 24, 2013
Millennials require the most individualized advertising ever. Here are the brands that are doing a great job reaching so-called Generation Connected.
By Jeff Roach Published October 24, 2012
Although kids' attention spans might be shorter, their spending power is more significant than ever. Here's how to nurture your brand's relationship with this challenging demographic.
By Jeff Weidauer Published October 04, 2012
What is the right approach to appeal to Millennials without resorting to one-size-fits-all schemes that drive Baby Boomers away? Here are the essentials.
By Susan Viamari Published September 17, 2012
As a demographic, Millennials pose unique challenges to marketers. Here are actionable tips to help you reach these "always connected" shoppers.
By Jim Nichols Published September 05, 2012
Are you too old to work and succeed in digital? Here are the reasons why those around you might think you are -- along with concrete ways you can prove them wrong.
By Eric Anderson Published August 06, 2012
You'd be surprised how much of the hype surrounding Millennials is total hogwash. Consider these common misconceptions.
By Jim Nichols Published April 13, 2012
Reviewing Boomer, Millennial, and Gen X profiles can help you refine your marketing efforts. Here's how to appeal to all of your potential customers.
By Brent Wheeler Published March 15, 2012
Marketers can't afford to ignore the critical -- and growing -- market segment of seniors. Read on to ensure you don't miss the chance to connect with this diverse group.
By Dita Quinones Published July 19, 2011
Forming a bond with U.S. ethnic groups isn't easy for marketers -- one misstep can put them in PR hell. Find out how three brands repaired their blunders and regained this coveted demographic.
By Vijay Pullur Published October 04, 2010
Tapping into this lucrative demographic and its significant purchasing power is an essential part of marketing in today's climate. Here's how to do it.
By Carol Phillips Published June 16, 2010
It's impossible to effectively target Generation Y without including them in the process. Here's why these "super consumers" are the future of our profession.
By Avi Savar Published April 14, 2010
If you're looking to connect with moms online, you need to play by their rules. Find out what this coveted demographic really wants from brands.
By Avi Savar Published April 07, 2010
Looking for a direct line to the 82 million moms across the U.S.? Take a lesson from these brands, which have done a great job connecting with moms in the social space.
By Christian Arno Published April 02, 2010
Will your brand be seen as an "ugly American" when it launches a campaign in a foreign market? Follow these plans to ensure that you won't get stopped at the border.
By Jim Nichols Published March 08, 2010
Online marketers are finally getting smarter when it comes to demographic targeting. See which brands know how to hit their audiences in the digital sweet spot.
By Chanin Ballance Published February 23, 2010
If you're looking to effectively connect with ethnic groups through the use of social media, take these key steps before establishing your presence in the community.
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1 7 cool web design trends to watch
2 12 habits of successful social media managers
3 The 7 best photos to post on Facebook
4 The 4 biggest wastes in your marketing budget
5 Why brands fail to connect with Twitter users
