DESKTOP APPS
Published: April 14, 2008
Widgets are all the rage these days, but what does it all really mean? Here are the widget basics along with some killer examples.
Published: April 08, 2008
Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies.
Published: April 07, 2008
Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.
Published: April 08, 2008
By Marti Funk
Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies.
Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies.
Published: April 07, 2008
By York Baur
Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.
Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.
Published: March 26, 2008
By Carolyn Bekkedahl
Ad-supported content syndication is the latest game-changing application for widgets, packing these little tools with punch.
Ad-supported content syndication is the latest game-changing application for widgets, packing these little tools with punch.
Published: March 06, 2008
By Paul Martecchini
VIDEO: Discover how you can harness widgets to give your brand a viral presence on the internet.
VIDEO: Discover how you can harness widgets to give your brand a viral presence on the internet.
Published: February 29, 2008
By Eric Alterman
Widget providers increasingly are bypassing portals and distributing content directly to user-controlled pages, requiring portals to evolve. KickApps' founder explains.
Widget providers increasingly are bypassing portals and distributing content directly to user-controlled pages, requiring portals to evolve. KickApps' founder explains.
Published: February 21, 2008
By Tom Hespos
Will widget marketing be a sustainable tactic, or will it become less useful? Underscore Marketing's president examines the paths widget marketing can take as it comes to a crossroads.
Will widget marketing be a sustainable tactic, or will it become less useful? Underscore Marketing's president examines the paths widget marketing can take as it comes to a crossroads.
Published: February 19, 2008
By Michael Leis
By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.
By giving an audience widgets that provide a service and make their lives more interesting or convenient your brand will be on its way to far more free real estate than you ever expected.
Published: February 22, 2008
By Nikole Brake
If you're launching a widget campaign, consider these strategic and technical factors to maximize your campaign's impact.
If you're launching a widget campaign, consider these strategic and technical factors to maximize your campaign's impact.
Published: February 11, 2008
By Larry Everling
Two top execs from Clearspring and Gigya offer a glimpse at what the future holds for widgets and how to capitalize on this rapidly growing trend.
Two top execs from Clearspring and Gigya offer a glimpse at what the future holds for widgets and how to capitalize on this rapidly growing trend.
Published: January 07, 2008
By Ari Paparo
DoubleClick's VP of rich media evaluates the costs and benefits of widget marketing and examines the potential for this new marketing phenomenon.
DoubleClick's VP of rich media evaluates the costs and benefits of widget marketing and examines the potential for this new marketing phenomenon.
Published: December 20, 2007
By Erin Coker
Don't let the small space fool you. With instant messenger campaigns, marketers can target in numerous ways and foster engagement. EyeWonder explains how.
Don't let the small space fool you. With instant messenger campaigns, marketers can target in numerous ways and foster engagement. EyeWonder explains how.
Published: December 07, 2007
By David Libby
Publishers and advertisers at a recent Widget Summit discussed the opportunities for monetization of this tool.
Publishers and advertisers at a recent Widget Summit discussed the opportunities for monetization of this tool.
Published: December 04, 2007
By Mitchel Ahern
OTOlabs' director of marketing gives an insider look at how desktop screenmates work and how to develop a screenmate character for your brand.
OTOlabs' director of marketing gives an insider look at how desktop screenmates work and how to develop a screenmate character for your brand.
Published: November 30, 2007
By Peter Kim
A successful widget should not only be entertaining and inline with content available on a given site, it should also fulfill ad serving requirements set forth by portals and publishers.
A successful widget should not only be entertaining and inline with content available on a given site, it should also fulfill ad serving requirements set forth by portals and publishers.
Published: November 09, 2007
By Michael Leis
Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.
Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive utility you provide your audience.
Published: October 05, 2007
By Michael Leis
Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.
Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.
Published: September 27, 2007
By Brittany Lawson
Get the lowdown on the five most popular Facebook widgets and what this trend means for brands and marketers.
Get the lowdown on the five most popular Facebook widgets and what this trend means for brands and marketers.
Published: September 20, 2007
By Tom Hespos
If you don't understand what widget marketing can do for your business, drop what you're doing and take five minutes to read this. Underscore Marketing's president explains.
If you don't understand what widget marketing can do for your business, drop what you're doing and take five minutes to read this. Underscore Marketing's president explains.
Published: August 29, 2007
By Michael Leis
Promoting a BDA on your site not only shows your audience that the brand is developing new conveniences for them, it also appeals to early adopters.
Promoting a BDA on your site not only shows your audience that the brand is developing new conveniences for them, it also appeals to early adopters.
Published: August 22, 2007
By Michael Leis
The key to the iPhone's usability lies in its ability to create visual and isolated widgets. Publishing Dynamics' VP of strategic services explores the marketing value of this powerful combination.
The key to the iPhone's usability lies in its ability to create visual and isolated widgets. Publishing Dynamics' VP of strategic services explores the marketing value of this powerful combination.