By Chris Tanner Published October 14, 2011
QR codes can engage consumers, but they are only one part of the big picture. Learn how to make the most of these codes in the context of the broader mobile marketing mix.
By Chris Marriott Published October 11, 2011
Just because a subscriber doesn't open your email right away doesn't mean it's a lost cause. Learn how to adapt your strategy for today's "time-shifting" email recipients.
By Adam Kleinberg Published October 03, 2011
Your next website should be crafted with the recent revolutions in online behavior in mind. Here are the foundational attributes that should define how your site is designed and constructed.
By Jason Kreidman Published September 23, 2011
The importance of local search is growing, and it is imperative for your business to get in on the action now. Here are some practical tips to going local on "the big three" -- Bing, Yahoo, and Google.
By Frank Defino Jr. Published April 01, 2011
New technologies like QR codes and personalized landing pages are transforming digital campaigns. Find out why you should start using them today.
By Courtney Nowicki Published March 01, 2011
There's a certain advantage to sustaining the life of your Super Bowl ads, but shouldn't the rest of your campaigns add the same value? Here are some tips for creating a handy catalog of your creative.
By Christina Goodman Published February 28, 2011
Display formats are constantly transforming, and many new ones are emerging. Here are a few trends that are likely to catch on more widely this year.
By Wendy Roth Published October 18, 2010
Even if you've already launched your first holiday-themed campaign, you've still got time to make these strategic improvements to boost your deliverability.
By Chris Marriott Published October 11, 2010
If marketers call something a best practice, and no one actually does it, is it really a best practice? Let's look at a few often-ignored principles, as well as their practical replacements.
By Jonathan Richman Published October 04, 2010
Not all the advice being spread around conferences and in blog posts is rooted in sound logic. Steer clear of anyone you hear spewing these nine little gems.
By Brian Deagan Published March 08, 2010
Direct digital marketing fuses several key marketing components to create a more targetable, measurable, and relevant strategy. Find out how it can do all this -- and still lower your marketing budget.
By Anna Talerico Published March 02, 2010
Great campaigns aren't truly successful if consumers aren't converting. Learn why your conversion rate might be the most important metric of all.
By Christopher Petix Published February 22, 2010
Bulk lead generation is quick, but bad leads can be costly for your campaign. Here's a way to get targeted leads that are already interested in your brand.
By Andrew Stern Published February 01, 2010
Sometimes the smallest changes can increase the amount of traffic you drive to your website. Here are some tips for both advertisers and agencies.
By Tim Surowiecki Published December 07, 2009
Consistent improvement of conversion and click-through rates are the building blocks of success in DR, and it begins with the active and daily management of four key campaign components.
By Josh Gordon Published October 20, 2009
Is your marketing organization able to connect the dots when it comes to customer data? Here are the top four benefits of using a universal profile management system.
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Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 What digital marketers can learn from TV
3 A brand's guide to handling social media jerks
4 5 ad formats that will boost your brand
5 4 ways your B2B website is sabotaging sales
