DIRECT MARKETING
Published: June 23, 2009
In a cluttered marketplace with fewer purchasing decisions, it's important to break through the noise. Learn how to maximize your campaign and get consumers to take action.
Published: June 23, 2009
By Bill Jacobs
In a cluttered marketplace with fewer purchasing decisions, it's important to break through the noise. Learn how to maximize your campaign and get consumers to take action.
In a cluttered marketplace with fewer purchasing decisions, it's important to break through the noise. Learn how to maximize your campaign and get consumers to take action.
Published: April 20, 2009
By G. Simms Jenkins
Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome.
Email marketers continue to struggle for the recognition -- and budgets -- they deserve. In this interview, marketing veteran Stan Rapp provides his insights on how these challenges can be overcome.
Published: April 17, 2009
By Todd Tweedy
Marketers spread themselves too thin maintaining a presence across several social networks. Here's how to spend more time engaging consumers.
Marketers spread themselves too thin maintaining a presence across several social networks. Here's how to spend more time engaging consumers.
Published: March 27, 2009
By Jim Sterne
In the quest for consumer dollars, many organizations hesitate to change their marketing plan, or make a mad dash across every channel just to keep up. Follow these practices to find the right mix of media.
In the quest for consumer dollars, many organizations hesitate to change their marketing plan, or make a mad dash across every channel just to keep up. Follow these practices to find the right mix of media.
Published: March 12, 2009
By Tom Hespos
Here we are at the end of the first quarter of 2009, and we still don't see conversational marketing as a line item in most marketing budgets. What happened?
Here we are at the end of the first quarter of 2009, and we still don't see conversational marketing as a line item in most marketing budgets. What happened?
Published: March 06, 2009
By Stefan DeCota
Keying in on the right target can reward brands in spades if they offer loyalty programs that share common goals with their audience. Here are three ways to make loyalty programs work for you.
Keying in on the right target can reward brands in spades if they offer loyalty programs that share common goals with their audience. Here are three ways to make loyalty programs work for you.
Published: February 26, 2009
By Tom Hespos
When economic declines hit, advertisers often adopt a more direct response-oriented stance with their ad campaigns. It's important to know there's a right way to switch objectives midstream and a wrong way.
When economic declines hit, advertisers often adopt a more direct response-oriented stance with their ad campaigns. It's important to know there's a right way to switch objectives midstream and a wrong way.
Published: January 29, 2009
By Tom Hespos
Even though big-budget Super Bowl ads aren't necessarily rational in this day and age, they are still the most effective way to ensure that people will be talking about your ad campaign the day after.
Even though big-budget Super Bowl ads aren't necessarily rational in this day and age, they are still the most effective way to ensure that people will be talking about your ad campaign the day after.
Published: January 12, 2009
By Chris Marriott
With a buildup of post-holiday campaigns underway, here are some tips on refreshing your marketing strategies for maximum branding as the New Year begins.
With a buildup of post-holiday campaigns underway, here are some tips on refreshing your marketing strategies for maximum branding as the New Year begins.
Published: November 20, 2008
By Marla Schimke
Are search engines taking credit for your hard work? If so, here's how to prove the worth of your online branding efforts -- even if they aren't getting the clicks.
Are search engines taking credit for your hard work? If so, here's how to prove the worth of your online branding efforts -- even if they aren't getting the clicks.
Published: October 23, 2008
By Jeff Weitzman
What's new about online engagement? What distinguishes it from traditional advertising or promotion? Here are tips for turning your next strategy into a success.
What's new about online engagement? What distinguishes it from traditional advertising or promotion? Here are tips for turning your next strategy into a success.
Published: September 16, 2008
By Andrew Hazen
Learn how to turn the contents of your Rolodex into a directory of profitable online marketing partnerships.
Learn how to turn the contents of your Rolodex into a directory of profitable online marketing partnerships.
Published: September 19, 2008
By Robert Moskowitz
Loyalty programs are gaining ground with online strategies that engage users with your brand. Get some innovative ideas to make these programs work for you.
Loyalty programs are gaining ground with online strategies that engage users with your brand. Get some innovative ideas to make these programs work for you.
Published: September 02, 2008
By Sean X Cummings
Traditional advertisers are finally getting on board the digital revolution, albeit slowly. But what if you're still doing 30-second drivel? Here's how to shake loose.
Traditional advertisers are finally getting on board the digital revolution, albeit slowly. But what if you're still doing 30-second drivel? Here's how to shake loose.
Published: August 26, 2008
By Jim Meskauskas
The daypart might still be an effective advertising tool, but unless the product has an association with a time of day, consumers only care what's on the screen.
The daypart might still be an effective advertising tool, but unless the product has an association with a time of day, consumers only care what's on the screen.
Published: June 27, 2008
By David Wengel
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
Making the sale hinges on the lead. On-demand lead scoring is a technique that clarifies who your best leads are and allows you to target them accordingly.
Published: June 05, 2008
By Jere Doyle
With consumers tightening their purse strings, it's more important than ever for marketers to reach out to potential customers with relevant offers they can't refuse.
With consumers tightening their purse strings, it's more important than ever for marketers to reach out to potential customers with relevant offers they can't refuse.
Published: May 08, 2008
By Jack Abbott
A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.
A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.
Published: May 05, 2008
By Rick Enrico
Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.
Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.
Published: April 29, 2008
By Sean X Cummings
Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off?
Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off?