DIRECT MARKETING
Published: May 08, 2008
A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.
Published: May 08, 2008
By Jack Abbott
A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.
A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.
Published: May 05, 2008
By Rick Enrico
Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.
Find out how to collect and analyze the cross-company data needed for effective marketing programs without the struggle of working with IT.
Published: April 29, 2008
By Sean X Cummings
Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off?
Sick and tired of dealing with the American Airlines fiasco? What can a solid CRM system do to avoid this type of scenario, and are you prepared for when the wheels come off?
Published: January 29, 2008
By Jamie Lomas
Get lean and mean by leveraging self service display. Here are a few things to watch for.
Get lean and mean by leveraging self service display. Here are a few things to watch for.
Published: February 08, 2008
By Greg Titus
Find out how database marketing can improve your targeting success to this sought-after group.
Find out how database marketing can improve your targeting success to this sought-after group.
Published: November 29, 2007
By Tom Hespos
Asking the right questions about your online direct marketing campaign can help manage risk, but not all questions can be answered without thorough testing.
Asking the right questions about your online direct marketing campaign can help manage risk, but not all questions can be answered without thorough testing.
Published: November 16, 2007
By Brad Powers
Effective online lead generation is contingent on some low-tech elements. Active Response Group's CEO explains.
Effective online lead generation is contingent on some low-tech elements. Active Response Group's CEO explains.
Published: October 23, 2007
By Matt Heinz
The strongest companies don't have brand police, they have an entire army of employees who understand what the brand means and how to communicate it.
The strongest companies don't have brand police, they have an entire army of employees who understand what the brand means and how to communicate it.
Published: August 30, 2007
By Jeff Liebl
Not all leads generated online are of the highest quality. eBureau's VP of marketing and business development describes the process for pulling out the meatiest morsels.
Not all leads generated online are of the highest quality. eBureau's VP of marketing and business development describes the process for pulling out the meatiest morsels.
Published: August 27, 2007
By Thor Johnson
How hot are your prospects? Eloqua's SVP says lead scoring solves the direct marketing riddle.
How hot are your prospects? Eloqua's SVP says lead scoring solves the direct marketing riddle.
Published: June 11, 2007
By Lucas Donat
Learn from the South Beach Diet's agency how it combined the best of creative and response-driven advertising strategies to enhance brand while increasing sales.
Learn from the South Beach Diet's agency how it combined the best of creative and response-driven advertising strategies to enhance brand while increasing sales.
Published: March 22, 2007
By Denise Zimmerman
NetPlus Marketing's co-founder anticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.
NetPlus Marketing's co-founder anticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.
Published: February 22, 2007
By Scott Kluth
While a greater discount often results in a higher conversion rate, CouponCabin.com's founder offers up some best practices for creating effective coupons.
While a greater discount often results in a higher conversion rate, CouponCabin.com's founder offers up some best practices for creating effective coupons.
Published: February 20, 2007
By Matt Heinz
Obscure products can find their buyers far more efficiently because of the internet's long tail, and this will only continue to accelerate, catering to increasingly specific interests.
Obscure products can find their buyers far more efficiently because of the internet's long tail, and this will only continue to accelerate, catering to increasingly specific interests.
Published: January 18, 2007
By Dave Wilson
Wilson Relationship Marketing Services' president discusses how to use customer segmentation to your advantage.
Wilson Relationship Marketing Services' president discusses how to use customer segmentation to your advantage.
Published: December 15, 2006
By Mike Hogan
The founder and CEO of ZiXXo shares marketing tactics on how to tap into consumers' purchasing behavior with online coupons.
The founder and CEO of ZiXXo shares marketing tactics on how to tap into consumers' purchasing behavior with online coupons.
Published: December 11, 2006
By Freda Byrne
Follow this guide laid out by a Groove Eleven producer to better connect Sales and Marketing, and reel in your prospects.
Follow this guide laid out by a Groove Eleven producer to better connect Sales and Marketing, and reel in your prospects.
Published: November 20, 2006
By Peter Nyberg
This hybrid technique can increase response rate for a campaign and boost data collection. Ingage's founder/president tells how.
This hybrid technique can increase response rate for a campaign and boost data collection. Ingage's founder/president tells how.
Published: November 10, 2006
By Michael Mayor
Aptimus' SVP explains that search and email may not be the best way to reach your target audience, but there is a solution to the online DM conundrum.
Aptimus' SVP explains that search and email may not be the best way to reach your target audience, but there is a solution to the online DM conundrum.
Published: October 18, 2006
By Dave Wilson
Wilson Relationship Marketing Services' president says data culled offline can help improve online targeting.
Wilson Relationship Marketing Services' president says data culled offline can help improve online targeting.