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Join hundreds of senior level automotive marketing executives and their agency partners as they gather in a peer-to-peer forum to advance digital media as a crucial marketing platform for the automotive industry.
There is a $145 fee.
Date and Location
October 19 - 20, 2006
Townsend Hotel, Birmingham, Michigan
The Agenda
A welcome reception and dinner kicks off the summit the evening prior to the conference, which will include a full day of content, breakfast, lunch and networking breaks.
View Driving Interactive Agenda
Why Should You Attend?
Whether in keynote presentations, panel seminars or small-group discussions, automotive marketing executives will drill down on how their companies should be addressing core issues like:
- Optimal offline and online media balance
- Measuring viewthrough/post impression sales impact
- Emerging media applications
- Behavioral and contextual targeting
- Social networking, consumer generated media and blogs
- Case studies, research and much more
Who Will Attend?
The Driving Interactive Summit ’06 is open, by invitation only, to automotive brand marketers and their agencies.
Advisory Board
An Advisory Board is working with iMedia Connection and Jumpstart to direct the summit agenda and specific content. More members are added every day so please check back.
| Automotive Marketers: | Agencies: |
| Ann Palmer, American Honda Motor Co., Inc. Senior Media Analyst |
Amanda Seaford, OMD Digital Director |
| Ian Beavis, Kia VP of Marketing |
Rory O’Connor, Beyond Interactive VP, Media Director |
| Kevin Brown, Ford Motor Media Managing Director |
Stacey Flynn, Doner Associate Media Director |
| Michael De Turris, Ford Motor Media Emerging Media Supervisor |
Meridee Alter, RPA SVP, Media Director, Interactive |
| Lisa Cooper, Mercedes Advertising Director |
Uwe Hook, Genex Director, Interactive Marketing |
| Melissa Adams, Nissan/Infiniti Senior Manager, Online Marketing |
John A.G. King, Saatchi & Saatchi Interactive Communications Director |
| David Harris, Suzuki E-Business & Advertising Manager |
Paul Ratzky, Team One Engagement Strategy Director |
| Rachel Benore, Volkswagen Interactive Marketing Manager |
Paul Santello, Carat Fusion SVP, Managing Director |
| Bill Hunt, Critical Mass VP/GM | |
| John Gray, Enlighten Interactive Media Director | |
| Mandana Beigi, Kastner & Partners Media Director | |
| Pete Imwale, RPA GM, Interactive | |
| Todd Fraipont, MediaEdge Senior Partner, Digital Practice Lead | |
Don’t miss this exciting new automotive marketing event focused exclusively on interactive. Request an invitation today.
Limited Sponsorships Available
A limited number of sponsors will be able to attend the Driving Interactive Summit ’06. Current sponsors include Advertising.com and United Online Media Group.
