By Christopher Marriott Published May 14, 2012
Has email reached the end of its evolution as a marketing tool? Have we already discovered every situation in which it can provide value? Consider these insights.
By Len Shneyder Published May 07, 2012
Email deliverability is a critical factor in every email marketing campaign, and knowing the difference between delivery and deliverability is crucial. Here's how to measure the success of your email efforts.
By Ross Kramer Published May 01, 2012
On average, 76 percent of online shoppers abandon their virtual carts, but a well-paced email marketing campaign can help reclaim lost sales and revenue. Here are three tips for doing it right.
By Spencer Kollas Published April 23, 2012
Tracking KPIs and checking blacklists on a regular basis are good ways to monitor your online reputation. Here's why you should consider these status-saving techniques.
By Wikus Engelbrecht Published April 16, 2012
A new California ruling about email sender identification has marketers across the U.S. questioning their campaigns' legality. Here's what marketers need to do to stay out of the legal fire.
By Megan Conahan Published April 12, 2012
When asked how they prefer to receive company updates, only 10 percent of users chose Facebook, while 90 percent opted for a newsletter. Here are the misconceptions about email's status in the marketing mix.
By Christopher Marriott Published April 09, 2012
Who knew that a C+C Music Factory lyric would apply to email marketing? Consider these examples of emails that make you pause and think -- for better and for worse.
By Wikus Engelbrecht Published April 04, 2012
A hosted solution is not for everyone, but it still has a lot of perks. Read ahead and decide what's best for you.
By iMedia Editors Published April 04, 2012
We're watching 4 billion YouTube videos per day, but how does that compare with Google search? We were surprised. Here's what marketers need to know.
By Spencer Kollas Published March 26, 2012
Email is no longer just another form of direct marketing. In order to succeed in email advertising, we must begin to change our focus from what we want to send, to what users want to receive. Here's why.
By Spencer Kollas Published March 14, 2012
Should you continue to solicit customers who haven't opened your emails in a considerable amount of time? That depends on your business. Use this article to help you decide what's best.
By Heather Bonura Published March 13, 2012
Triggered email marketing has proven much more effective than untargeted campaigns. Here's why you should be looking at both current and past behavior to increase customer engagement and ROI.
By Ben Salmon Published March 12, 2012
Without careful consideration, email marketing accrues serious costs. Here's how to avoid getting gouged and increase the overall effectiveness of your marketing campaign.
By Christopher Marriott Published March 12, 2012
While it's tempting to keep changes to your email marketing strategy at bay, marketers must realize that the tides are turning. Here's the information you need to stay afloat.
By Christopher Marriott Published February 29, 2012
Traditionally, marketers have been encouraged to suppress "invactives" from their email databases in order to improve deliverability, opens, and clicks. Here's why this may not always be the best choice in terms of ROI.
By Mitch Lapides Published February 22, 2012
If you've tried to calculate email ROI, you know that accurately determining both cost and return is a challenge. Here are the best ways to measure and improve ROI for your email campaigns.
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1 A social media planner's guide to pleasing the boss
2 9 shocking ads and how they fared
3 7 bad habits that are ruining your career
4 10 companies driving the SoLoMo revolution
5 5 brands that embarrassed themselves on social
