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3 signs you've been with your current ESP too long

By Christopher Marriott Published June 10, 2013

Long-standing relationships can breed laziness and legacy problems. These are the signs that it's time to reassess your relationship with your email partner.

How to optimize your emails for search

By Michael Linthorst Published May 20, 2013

Google is currently conducting tests to include Gmail inboxes in search results. What does this mean for email marketing? Here's what you need to know.

How to move beyond simple demographic targeting [video]

By Loren McDonald Published May 17, 2013

Targeted marketing shouldn't focus only on who a person is. It needs to consider how that person behaves. Silverpop's Loren McDonald gives us a look at the future of personalization.

Case study: Taking email personalization to new heights

By Karen Marchione Published May 17, 2013

Air New Zealand has transformed standard pre- and post-flight customer emails into engaging experiences that build incredible customer loyalty. What can your brand learn from this revolutionary approach?

Personalization opportunities that you're missing

By Drew Hubbard Published May 17, 2013

If your brand is still failing to implement basic levels of personalization, it's time to get cracking. And even if you have the fundamentals in place, consider these ways in which you can deepen your customer connections.

5 reasons I hate big data

By Chris Marriott Published May 15, 2013

The current frenzy surrounding so-called "big data" is not likely to have a positive impact on marketing in the near term. Here's why embracing the topic as an all-or-nothing proposition will stall your progress.

How to adjust to the new consumer journey

By Keith Wilson Published May 01, 2013

Today's consumers are savvy, wary, and extremely aware of how they are being fed advertising. Here's how to let them take the lead in your marketing.

The latest tips for mobile-friendly email

By Michael Estrin Published April 26, 2013

Email marketers need to get into the mobile mindset or risk losing their coveted place in the consumer's inbox. Here's how to email in the mobile future.

Simple ideas for integrating social and email

By Drew Hubbard Published April 26, 2013

While it's popular to declare that social media is killing email, this is simply not true. Here's how marketers can leverage the two as complementary channels.

The 4 newest opportunities in email marketing

By Christopher Marriott Published April 26, 2013

Mature channels evolve slowly -- but they do evolve. Have you kept pace with the latest developments in email marketing?

Quick tips to boost sales with email marketing

By Kevin Gao Published April 16, 2013

Are you still wasting time and money with lousy email practices? For messaging that actually converts prospects into paying customers, follow these simple guidelines.

4 things your email team desperately needs you to know

By Christopher Marriott Published April 08, 2013

The folks on your email team know they're not the "cool kids" anymore. But they have a lot to offer the rest of your digital marketing efforts. Just listen, will you?

Marketers are from Mars, ESPs are from Venus

By Christopher Marriott Published March 11, 2013

ESPs and their clients speak different languages, and these differences put serious strain on their relationships. Here's where the key communication breakdowns occur.

How to make more money without new customers

By Julie Bernard Published March 04, 2013

How did Macy's generate billions of dollars in new revenue without focusing on new consumers? Here's the loyalty strategy that has sustained this brand powerhouse for more than 155 years.