EMAIL
Published: October 31, 2007
Take a look at the three predominant types of email messages along with helpful tips to make sure your message isn't lost in the shuffle.
Published: October 30, 2007
What does email reputation really mean and how can it affect your results? StrongMail Systems' director of delivery systems explains.
Published: October 22, 2007
NASCAR's TrackPass puts fans in the action, and email leads them there. NASCAR.com's director of advertising and marketing explains.
Published: October 30, 2007
By Spencer Kollas
What does email reputation really mean and how can it affect your results? StrongMail Systems' director of delivery systems explains.
What does email reputation really mean and how can it affect your results? StrongMail Systems' director of delivery systems explains.
Published: October 22, 2007
By Norman Miglietta
NASCAR's TrackPass puts fans in the action, and email leads them there. NASCAR.com's director of advertising and marketing explains.
NASCAR's TrackPass puts fans in the action, and email leads them there. NASCAR.com's director of advertising and marketing explains.
Published: October 18, 2007
By Tom Hespos
Assuming too much about your relationship with your newsletter subscribers can get you into trouble. Underscore Marketing's president explains how to sidestep problems.
Assuming too much about your relationship with your newsletter subscribers can get you into trouble. Underscore Marketing's president explains how to sidestep problems.
Published: October 15, 2007
By G. Simms Jenkins
Here's how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.
Here's how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.
Published: October 10, 2007
By Chris Lovejoy
Making sure your emails get to their intended audience could be as simple as asking for a second address. Here's advice from Premiere Global Services.
Making sure your emails get to their intended audience could be as simple as asking for a second address. Here's advice from Premiere Global Services.
Published: October 12, 2007
By Lee-Ann Vermaak
Companies with contact centers can increase their sales by adding email follow-up to their process. Acceleration's director of email management explains how.
Companies with contact centers can increase their sales by adding email follow-up to their process. Acceleration's director of email management explains how.
Published: October 03, 2007
By Barry Stamos
Responsys shows you how to focus your email attention easily and make your campaign a smashing success.
Responsys shows you how to focus your email attention easily and make your campaign a smashing success.
Published: September 24, 2007
By Spencer Kollas
Our email expert says that centralizing all company email is key to keeping this channel efficient and effective. Read on to understand why (and how).
Our email expert says that centralizing all company email is key to keeping this channel efficient and effective. Read on to understand why (and how).
Published: October 01, 2007
By Wendy Roth
Take this quiz developed by Lyris' strategic account manager to see how well you're nurturing your relationship with email subscribers.
Take this quiz developed by Lyris' strategic account manager to see how well you're nurturing your relationship with email subscribers.
Published: September 25, 2007
By Russell McDonald
With web analytics integration, your email strategy can deliver more relevant content and help you increase completed transactions. iPost's CEO explains how.
With web analytics integration, your email strategy can deliver more relevant content and help you increase completed transactions. iPost's CEO explains how.
Published: September 17, 2007
By G. Simms Jenkins
A test of companies' email response practices reveals some startling results. BrightWave Marketing's founder explains.
A test of companies' email response practices reveals some startling results. BrightWave Marketing's founder explains.
Published: September 10, 2007
By Ben Rothfeld
Want to improve your marketing efforts? Here are five steps to help you integrate email with your brand's website, TV and print marketing efforts.
Want to improve your marketing efforts? Here are five steps to help you integrate email with your brand's website, TV and print marketing efforts.
Published: August 27, 2007
By Spencer Kollas
If you don't have a proper email testing plan, or the technology to support it, here's how to start building one today.
If you don't have a proper email testing plan, or the technology to support it, here's how to start building one today.
Published: August 20, 2007
By Michael Goldberg
It is so simple, yet it has been overlooked for so long. Email is essentially the third online media channel, complementing search and display.
It is so simple, yet it has been overlooked for so long. Email is essentially the third online media channel, complementing search and display.
Published: August 14, 2007
By Chris Marriott
Acxiom Digital's Eastern Region VP/GM takes a look at email through consumers' eyes to remind marketers what not to do.
Acxiom Digital's Eastern Region VP/GM takes a look at email through consumers' eyes to remind marketers what not to do.
Published: August 06, 2007
By Wendy Roth
If you want your customers to think of you as a hero rather than a villain, heed this advice from Lyris' strategic account manager.
If you want your customers to think of you as a hero rather than a villain, heed this advice from Lyris' strategic account manager.
Published: August 02, 2007
By Doug Marshall
Email can boost the ROI of other marketing efforts, and vice versa. A Responsys operations manager tells you how.
Email can boost the ROI of other marketing efforts, and vice versa. A Responsys operations manager tells you how.
Published: July 23, 2007
By Spencer Kollas
Once you've gotten your email into the recipient's inbox and he's opened it, how do you get him to read and process the marketing message?
Once you've gotten your email into the recipient's inbox and he's opened it, how do you get him to read and process the marketing message?
Published: July 25, 2007
By Des Cahill
It takes more than a catchy subject line to get your email through to the customer. Habeas' CEO describes the collaboration necessary for making the system work.
It takes more than a catchy subject line to get your email through to the customer. Habeas' CEO describes the collaboration necessary for making the system work.
Published: July 30, 2007
By Matt Keiser
The president of Datran Media lays out the evolution of exchange-style media markets and explains why email has been added to the mix.
The president of Datran Media lays out the evolution of exchange-style media markets and explains why email has been added to the mix.