Christopher Marriott

The 10 most innovative emails of 2014

Email marketers use all sorts of strategies to capture the attention of their recipients. Find out which ones were the best of the best this year.

Jose Cebrian

How to find your email success partners

When it's inevitably time to find a new email platform, make sure the effort is worth your while with these valuable tips.

Chris Marriott

5 surefire email tips for a great Christmas

Don't let your email marketing land you on the naughty list. Take a look at this advice for stress-free holiday campaigns. 

Chris Marriott

How to stay competitive in the email RFP process

When a client is choosing among email services providers, sometimes the smallest requirement will sway a decision. Read how a classic fairy tale can help your brand.

Mark Brown

5 reasons to use automated email

Email automation can reach new leads and help brands tailor content to a specific person. Here's why you should already be using it.

Sandy Gibson

How big data can enhance B2B email marketing

If you're neglecting first-party data, you're overlooking a huge marketing opportunity. Here's what your email content -- and consumers -- might be missing.

Christopher Marriott

5 steps to take before you start an email RFP

Embarking on an RFP requires making smart decisions to ensure the process runs smoothly. Here's a short list to get your journey started.

Chris Marriott

3 "I'm ready to buy" signals marketers must recognize

Subscriber behavior changes right before a person makes a purchase. Here are three of the things people do when they shift into "buy now" mode.

Mark Brown

6 sins that email marketers commit every day

There are a slew of common mistakes that the majority of email marketers make, but here are the top culprits. Are you guilty?

Christopher Marriott

7 ways your world would be different without email

Professional and personal life would be very different without email. Let's take a look at both the good and the bad of that alternate reality.

Christopher Marriott

5 destructive email habits you need to break

Email is dangerous in the wrong hands. Here are the things that marketers are doing -- on purpose -- that can destroy their professional reputations.

Christopher Marriott

Why it's foolish to use an in-house email solution

Thinking you can save some money by not working with an ESP? Think again. Here are the many ways that home-grown solutions can lead to grief.

Christopher Marriott

3 tasks you should outsource to your ESP

Certain facets of email marketing are best handled by ESP partners. Are you properly leveraging this relationship?

Christopher Marriott

The thing that email's critics just don't understand

In marketing, we often mistakenly inflate the importance of one particular publisher and downplay the channel of communication itself. This is why we need to think differently.

Thom Robbins

Essential tactics for increasing leads and conversions

Segmentation works seamlessly with personalization to create a very effective marketing strategy. Here's how to implement these processes in a way that will drive sales.

Christopher Marriott

Email promises to make for 2014

Here are six goals you should set for your email marketing this year. If you accomplish even one of them, you will see immediate results.