iMedia Editors

How is the IAB addressing programmatic?

We are rewriting the rules with the advent of programmatic buying. Here are some ways the IAB is helping marketers.

iMedia Editors

3 practical ways publishers can protect programmatic inventory

Maintaining high standards in programmatic is a hot topic right now, and publishers actually have a lot of control. Discover easy ways to ensure inventory is of superior quality.

iMedia Editors

Will last-click attribution ever die?

Although the digital world has changed drastically, attribution analysis has been stuck on the last click for years. Discover some major flaws of this mindset.

Chris Marriott

The rise of the independent email agency

When should you use an independent email agency vs. an in-house email agency? There are a few things you need to consider before making your decision.

Brigitte Donner

5 rules for the new era of email marketing

Email has been around a while, but the rules are constantly changing. Check out what's important now.

iMedia Editors

How did programmatic get a bad rap?

Programmatic buying has gone mainstream, but certain stigmas still remain. How did this begin? Discover the genesis of these misconceptions.

Eric Krattenstein

Spam -- it's not what your consumers want for dinner

Just as they stay away from the mystery meat, your consumers want nothing to do with spammy emails. Avoid having your e-blasts wind up in the junk folder with these five tips.

Chris Marriott

3 companies that have you waiting by your inbox

How often do you eagerly await a promotional email? These brands have mastered the art of anticipation.

Spencer Kollas

9 email do's and don'ts for data-driven marketers

Building relationships with customers via email today requires that you get to know the human beyond the subscriber. Check out these guidelines to help you stand out in their inbox.

Tony D'Anna

3 steps to better customer personalization

Personalized email marketing is no longer a luxury -- it's a necessity. Follow these three steps to establish your brand's own customer-centric messages.

Tony D'Anna

How to craft the perfect birthday message

Show your appreciation and earn customer loyalty with these four tips for unforgettable birthday emails.

Chris Marriott

Things I never again want to hear in an RFP presentation

For better or worse, the marketing world is driven by hours upon hours of sales meetings. If you're pitching business, you'd do well to purge these 10 gems from your script.

Vivek Sharma

How to transform email marketing with a strategic shift

Despite consumers' propensity for ignoring emails, email continues to deliver high ROI. See three ways marketers can boost results even further with support from the right technology.

Spencer Kollas

Deliverability begins and ends with your data

Poor deliverability can greatly impact your brand and your bottom line. Find out how strong data can keep you at the top of your customers' inbox.

Chris Marriott

4 email landscape updates you need to know

It's essential for marketers to understand the tectonic shifts that have been occurring in the enterprise ESP space. Consider this breakdown of how certain types of vendors now approach the world of email marketing.

Chris Marriott

The marketing email that (almost) went horribly wrong

With great power comes great responsibility. What follows is a cautionary tale from the annals of email marketing that almost had a very unhappy ending.