Christopher Marriott

5 steps to take before you start an email RFP

Embarking on an RFP requires making smart decisions to ensure the process runs smoothly. Here's a short list to get your journey started.

Chris Marriott

3 "I'm ready to buy" signals marketers must recognize

Subscriber behavior changes right before a person makes a purchase. Here are three of the things people do when they shift into "buy now" mode.

Mark Brown

6 sins that email marketers commit every day

There are a slew of common mistakes that the majority of email marketers make, but here are the top culprits. Are you guilty?

Christopher Marriott

7 ways your world would be different without email

Professional and personal life would be very different without email. Let's take a look at both the good and the bad of that alternate reality.

Christopher Marriott

5 destructive email habits you need to break

Email is dangerous in the wrong hands. Here are the things that marketers are doing -- on purpose -- that can destroy their professional reputations.

Christopher Marriott

Why it's foolish to use an in-house email solution

Thinking you can save some money by not working with an ESP? Think again. Here are the many ways that home-grown solutions can lead to grief.

Christopher Marriott

3 tasks you should outsource to your ESP

Certain facets of email marketing are best handled by ESP partners. Are you properly leveraging this relationship?

Christopher Marriott

The thing that email's critics just don't understand

In marketing, we often mistakenly inflate the importance of one particular publisher and downplay the channel of communication itself. This is why we need to think differently.

Thom Robbins

Essential tactics for increasing leads and conversions

Segmentation works seamlessly with personalization to create a very effective marketing strategy. Here's how to implement these processes in a way that will drive sales.

Christopher Marriott

Email promises to make for 2014

Here are six goals you should set for your email marketing this year. If you accomplish even one of them, you will see immediate results.

Andy Batten

The importance of celebrating A/B testing wins

Reveling in your wins can easily be glossed over, but there are benefits to high-fiving your team. Here are a few to keep everyone cheering.

Christopher Marriott

Accepting the ESP identity crisis

Email is still the most effective marketing channel out there. Here's why you shouldn't let the frequent name changes fool you.

Monique Torres

4 tips for growing your email list

To find success, your emails must reach customers who actually want to hear from you. Here are the tried-and-true practices for growing your list.

Christopher Marriott

Why email marketing is better than fantasy football

Although email marketing is tough, it has redeemable qualities that can make even your favorite hobby seem tedious. Here are the three reasons why email marketing is more enjoyable than fantasy football.

Christopher Marriott

The 10 most innovative marketing emails of 2013

Email marketers employ myriad strategies, from coupons to newsletters to daily deals. Get ready for the best of the best in email marketing.

Jason Warnock

How to overcome email deliverability problems

For email marketers, deliverability issues can be a nightmare. The good news is that there are several simple ways to overcome common hurdles.