EMAIL
Published: November 18, 2008
During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success.
Published: November 17, 2008
Available email marketing techniques have matured from simple to multivariable. Here's what you stand to lose if you're not keeping up with the times.
Published: November 03, 2008
You can't let desperation poison your email efforts. Here are three ways to smarten up your campaigns during a downturn.
Published: November 18, 2008
By G. Simms Jenkins
During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success.
During this period of national transition, you can capitalize on email's increasing prominence and better position your campaigns for long-term success.
Published: November 17, 2008
By Stephan Dietrich
Available email marketing techniques have matured from simple to multivariable. Here's what you stand to lose if you're not keeping up with the times.
Available email marketing techniques have matured from simple to multivariable. Here's what you stand to lose if you're not keeping up with the times.
Published: November 03, 2008
By Wendy Roth
You can't let desperation poison your email efforts. Here are three ways to smarten up your campaigns during a downturn.
You can't let desperation poison your email efforts. Here are three ways to smarten up your campaigns during a downturn.
Published: October 27, 2008
By Spencer Kollas
If your IT department is in charge of your company's transactional emails, you could be leaving millions of dollars on the table. Here's how -- and why -- to take control.
If your IT department is in charge of your company's transactional emails, you could be leaving millions of dollars on the table. Here's how -- and why -- to take control.
Published: October 30, 2008
By Blaine Mathieu
A good subject line may catch a reader's eye, but the text that follows can determine whether your email is opened or deleted.
A good subject line may catch a reader's eye, but the text that follows can determine whether your email is opened or deleted.
Published: October 24, 2008
By Jeff Mills
Maximize your clicks and conversions by following these guidelines for smarter use of your email's pre-header and snippet text.
Maximize your clicks and conversions by following these guidelines for smarter use of your email's pre-header and snippet text.
Published: October 14, 2008
By G. Simms Jenkins
In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns.
In tough economic times, don't inundate subscribers with email just because it's inexpensive to do so. Follow these six tips for effective strategic campaigns.
Published: October 15, 2008
By Chris Lovejoy
Whether you're an industry veteran or a newcomer, your email campaign will benefit from revisiting these fundamentals.
Whether you're an industry veteran or a newcomer, your email campaign will benefit from revisiting these fundamentals.
Published: October 08, 2008
By Jordan Cohen
Spammers and hackers keep getting more creative when it comes to infiltrating inboxes and infuriating consumers. Learn to protect your subscribers and your image.
Spammers and hackers keep getting more creative when it comes to infiltrating inboxes and infuriating consumers. Learn to protect your subscribers and your image.
Published: October 13, 2008
By Renen Watermeyer
Email and social networks are complementary channels, and marketers who manage them in an integrated fashion will experience the best returns on their investments.
Email and social networks are complementary channels, and marketers who manage them in an integrated fashion will experience the best returns on their investments.
Published: October 02, 2008
By DJ Waldow
Even though they opted in, subscribers are still marking your messages as spam -- and ISPs are noticing. Here are some fresh ideas to keep your email list from stagnating.
Even though they opted in, subscribers are still marking your messages as spam -- and ISPs are noticing. Here are some fresh ideas to keep your email list from stagnating.
Published: September 30, 2008
By Wendy Roth
Don't miss out on opportunities to connect with your customers. Here are simple steps you can take to boost the value of each and every email.
Don't miss out on opportunities to connect with your customers. Here are simple steps you can take to boost the value of each and every email.
Published: September 22, 2008
By Spencer Kollas
Are you neglecting your email list hygiene, feedback loops or deliverability tools? A new study reiterates the best practices you should already be using.
Are you neglecting your email list hygiene, feedback loops or deliverability tools? A new study reiterates the best practices you should already be using.
Published: September 15, 2008
By Luc Vezina
It's not enough to simply slap a name on an email and call it personalized. Here's what you need to do to truly connect with and understand your customers.
It's not enough to simply slap a name on an email and call it personalized. Here's what you need to do to truly connect with and understand your customers.
Published: September 11, 2008
By Arthur Middleton Hughes
If you're measuring email effectiveness based on online sales, you're only getting part of the picture. To understand the campaign impact, here are the metrics to consider.
If you're measuring email effectiveness based on online sales, you're only getting part of the picture. To understand the campaign impact, here are the metrics to consider.
Published: September 02, 2008
By Wendy Roth
As a marketing channel, email isn't going away. But your readers might if you don't constantly look for new ways to engage them.
As a marketing channel, email isn't going away. But your readers might if you don't constantly look for new ways to engage them.
Published: August 26, 2008
By Michael Estrin
It may have been the most highly anticipated email/text in the history of digital marketing, but did Obama's decision to ditch television deliver the goods?
It may have been the most highly anticipated email/text in the history of digital marketing, but did Obama's decision to ditch television deliver the goods?
Published: August 20, 2008
By Jason Oates
New research findings indicate inbox advertising provides benefits beyond acquisitions alone.
New research findings indicate inbox advertising provides benefits beyond acquisitions alone.
Published: August 19, 2008
By G. Simms Jenkins
Ignorant and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them.
Ignorant and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them.
Published: August 18, 2008
By Joe Kutchera
Following his recent career move, Goodmail's new CEO chats with iMedia about why he left IAC, the opportunities he sees at his new company and the vital importance of restoring trust in email marketing.
Following his recent career move, Goodmail's new CEO chats with iMedia about why he left IAC, the opportunities he sees at his new company and the vital importance of restoring trust in email marketing.