By Rajat Paharia Published January 16, 2013
Gamification is more than just slapping points, badges, and rewards on a marketing campaign. To drive engagement and loyalty, it's crucial to follow these well-established best practices.
By Eric Anderson Published January 14, 2013
A lot of the widely touted "trends to watch this year" don't need to be watched at all. They're baloney. Would you like to know which ones?
By Marc Connor Published November 28, 2012
If you want the full attention of your audience, words alone aren't going to cut it. Harness the visual power of infographics with these seven tips.
By Ranjith Kumaran Published November 05, 2012
Let's face it: Not every new tactic is a good fit for every organization. Don't jump on the gamification bandwagon if you're seeing any of these red flags.
By Sean X Published October 25, 2012
Creating an infographic usually requires sorting through a cornucopia of information and clarifying the essential points. Here's an easier way to build one.
By Julian Baring Published September 11, 2012
The ability to make the optimum technology investments is becoming an even more critical success factor for agencies. Here's how to make the right choices.
By Darren Steele Published August 22, 2012
Take your brand beyond badges and leaderboards with the right gamification strategy. Check out these examples of game mechanic mash-ups.
By Javier Flaim Published July 31, 2012
Gamification has emerged as the silver quill in every marketer's cap, but what happens when the game ends? Here are four tips to extend audience engagement long after "game over."
By Dave Knox Published July 16, 2012
Many startups build their businesses around brand marketing dollars, but they don't invest enough effort in truly understanding their customers. Here's how to avoid common points of disconnect.
By Jim Nichols Published June 20, 2012
The most successful brands are particularly adept at finding the startups that are going to make a big difference in the marketing landscape. Consider these companies that hold great promise.
By Karen Macumber Published June 04, 2012
If you want to find "the next big thing" before your competitor does, you might want to consider forming a partnership with a tech startup. Follow these guidelines to get started.
By John Berg Published May 23, 2012
Brands still seem to be making themselves look bad with QR codes, sometimes even leading consumers to pages that aren't optimized for mobile. Read on for the essentials of success.
By Kyle Montero Published May 21, 2012
Last year, iMedia's startup showcase, Next Wave, uncovered three early stage tech companies with great potential. See which ones have since taken off -- and which one hit a wall.
By Chloe Della Costa Published May 17, 2012
Gamification is an excellent way to engage consumers, but if done incorrectly, it can hurt your brand. Consider these downsides.
By Eric Anderson Published April 11, 2012
Nobody holds us accountable for the predictions that didn't come true last year because we were all too busy reading next year's top 10 lists. Here are trends to disregard in 2012.
By Shawn Rorick Published March 13, 2012
Sure, augmented reality is cool, but did you also know it can transform the way we measure DOOH campaigns? Read on for more reasons on why you should be using AR today.
Full Summit Calendar | Request Invite
1 How 5 brands took huge risks on controversial content
2 3 big brands that don't want -- or need -- an agency
3 5 questions your social media team hates being asked
4 9 downloadable custom Google Analytics reports
5 The 8 best social media campaigns of 2012
