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Marketing misconceptions about the shifting radio landscape

By Steve Farella Published January 03, 2012

Is the explosion of digital music services the death of broadcast radio? Here's what you need to consider before marketing through online audio channels.

The pros and cons of augmented reality

By Steve Olenski Published August 04, 2011

Augmented reality allows consumers to experience your products and services at any time and place. Find out how you can reap the benefits (and avoid the pitfalls) of this ever-changing technology.

Gamification tips to bolster customer loyalty

By Matt Siden Published July 22, 2011

There is a reason why "Angry Birds" has been downloaded more than 250 million times: People love games. Discover how to incorporate effective gamification concepts into your campaigns.

How emerging tech can hurt you

By Denise E. Zimmerman Published July 05, 2011

With so much new technology arriving every day, it can be a tough task to weed out the winners and losers. While some tech might be fun to play with, it may not work as promised and may even hurt your brand or business. Here's what to watch for.

3 brands leading post-PC era marketing

By Adam Broitman Published June 28, 2011

As marketers and creatives, we need to put an end to the notion that there is a digital divide separating the physical and the virtual. Here are three brands that are ahead of the pack in this respect.

A survival guide to SoLoMo (social, location, and mobile)

By Bruce LeSourd Published June 15, 2011

In the immediate future, people will be leaving their PCs and stepping out into a world of internet-connected devices and context-specific information services. Are you prepared?

The biggest digital out-of-home opportunities

By Jeff Atley Published May 06, 2011

Millions of Americans visit restaurants and bars weekly. By leveraging place-based video screens in these environments, you can boost your brand's reach.

7 habits of highly effective tablet marketers

By Andrew Solmssen Published April 26, 2011

We're still figuring out the best ways to engage with consumers on their tablets. Check out these surefire tips to help you through the process.

The 10-minute guide to digital out-of-home

By Jim Nichols Published April 22, 2011

With $3.5 billion in sales expected for 2011, DOOH is way too big for anyone to ignore. Get a succinct download on this fast-growing media category.

Why you should use CGI technology in your next campaign

By Michael Roth Published April 15, 2011

Want to save time and money on your next campaign? Check out how using CGI technology can help you do just that.

How to plug in to mom

By Jodi Harris Published April 15, 2011

Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds.

What's working, and what's not, for tablet marketing

By Jodi Harris Published April 08, 2011

Will tablets hit their tipping point this year? And what benefits do they provide over other digital channels? Find out what Organic's emerging platforms strategist sees for this booming technology.

3 ways to ensure your company is amazing

By Eric Picard Published March 17, 2011

The vital role that technologists play in startups is often overlooked. Here's how to guarantee that your company is creating game-changing technology, not mundane business solutions.