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3 essential tips for QR code marketing

By John Berg Published May 23, 2012

Brands still seem to be making themselves look bad with QR codes, sometimes even leading consumers to pages that aren't optimized for mobile. Read on for the essentials of success.

3 promising tech startups: Where are they now?

By Kyle Montero Published May 21, 2012

Last year, iMedia's startup showcase, Next Wave, uncovered three early stage tech companies with great potential. See which ones have since taken off -- and which one hit a wall.

7 potential pitfalls of gamification

By Chloe Della Costa Published May 17, 2012

Gamification is an excellent way to engage consumers, but if done incorrectly, it can hurt your brand. Consider these downsides.

10 tech trends you can ignore in 2012

By Eric Anderson Published April 11, 2012

Nobody holds us accountable for the predictions that didn't come true last year because we were all too busy reading next year's top 10 lists. Here are trends to disregard in 2012.

Why marketers should care about augmented reality

By Shawn Rorick Published March 13, 2012

Sure, augmented reality is cool, but did you also know it can transform the way we measure DOOH campaigns? Read on for more reasons on why you should be using AR today.

A marketer's guide to augmented reality

By Adam Broitman Published February 28, 2012

Augmented reality has huge potential for digital marketers, but if you want to use it wisely, you need to understand how it works. Here's a detailed guide.

Marketing misconceptions about the shifting radio landscape

By Steve Farella Published January 03, 2012

Is the explosion of digital music services the death of broadcast radio? Here's what you need to consider before marketing through online audio channels.

The pros and cons of augmented reality

By Steve Olenski Published August 04, 2011

Augmented reality allows consumers to experience your products and services at any time and place. Find out how you can reap the benefits (and avoid the pitfalls) of this ever-changing technology.

Gamification tips to bolster customer loyalty

By Matt Siden Published July 22, 2011

There is a reason why "Angry Birds" has been downloaded more than 250 million times: People love games. Discover how to incorporate effective gamification concepts into your campaigns.

How emerging tech can hurt you

By Denise E. Zimmerman Published July 05, 2011

With so much new technology arriving every day, it can be a tough task to weed out the winners and losers. While some tech might be fun to play with, it may not work as promised and may even hurt your brand or business. Here's what to watch for.

3 brands leading post-PC era marketing

By Adam Broitman Published June 28, 2011

As marketers and creatives, we need to put an end to the notion that there is a digital divide separating the physical and the virtual. Here are three brands that are ahead of the pack in this respect.

A survival guide to SoLoMo (social, location, and mobile)

By Bruce LeSourd Published June 15, 2011

In the immediate future, people will be leaving their PCs and stepping out into a world of internet-connected devices and context-specific information services. Are you prepared?

The biggest digital out-of-home opportunities

By Jeff Atley Published May 06, 2011

Millions of Americans visit restaurants and bars weekly. By leveraging place-based video screens in these environments, you can boost your brand's reach.

7 habits of highly effective tablet marketers

By Andrew Solmssen Published April 26, 2011

We're still figuring out the best ways to engage with consumers on their tablets. Check out these surefire tips to help you through the process.

The 10-minute guide to digital out-of-home

By Jim Nichols Published April 22, 2011

With $3.5 billion in sales expected for 2011, DOOH is way too big for anyone to ignore. Get a succinct download on this fast-growing media category.

How to plug in to mom

By Jodi Harris Published April 15, 2011

Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds.