Steve Farella

Marketing misconceptions about the shifting radio landscape

Is the explosion of digital music services the death of broadcast radio? Here's what you need to consider before marketing through online audio channels.

Steve Olenski

The pros and cons of augmented reality

Augmented reality allows consumers to experience your products and services at any time and place. Find out how you can reap the benefits (and avoid the pitfalls) of this ever-changing technology.

Matt Siden

Gamification tips to bolster customer loyalty

There is a reason why "Angry Birds" has been downloaded more than 250 million times: People love games. Discover how to incorporate effective gamification concepts into your campaigns.

Denise E. Zimmerman

How emerging tech can hurt you

With so much new technology arriving every day, it can be a tough task to weed out the winners and losers. While some tech might be fun to play with, it may not work as promised and may even hurt your brand or business. Here's what to watch for.

Adam Broitman

3 brands leading post-PC era marketing

As marketers and creatives, we need to put an end to the notion that there is a digital divide separating the physical and the virtual. Here are three brands that are ahead of the pack in this respect.

Bruce LeSourd

A survival guide to SoLoMo (social, location, and mobile)

In the immediate future, people will be leaving their PCs and stepping out into a world of internet-connected devices and context-specific information services. Are you prepared?

Jeff Atley

The biggest digital out-of-home opportunities

Millions of Americans visit restaurants and bars weekly. By leveraging place-based video screens in these environments, you can boost your brand's reach.

Andrew Solmssen

7 habits of highly effective tablet marketers

We're still figuring out the best ways to engage with consumers on their tablets. Check out these surefire tips to help you through the process.

Jim Nichols

The 10-minute guide to digital out-of-home

With $3.5 billion in sales expected for 2011, DOOH is way too big for anyone to ignore. Get a succinct download on this fast-growing media category.

Michael Roth

Why you should use CGI technology in your next campaign

Want to save time and money on your next campaign? Check out how using CGI technology can help you do just that.

Jodi Harris

How to plug in to mom

Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds.

Jodi Harris

What's working, and what's not, for tablet marketing

Will tablets hit their tipping point this year? And what benefits do they provide over other digital channels? Find out what Organic's emerging platforms strategist sees for this booming technology.

Eric Picard

3 ways to ensure your company is amazing

The vital role that technologists play in startups is often overlooked. Here's how to guarantee that your company is creating game-changing technology, not mundane business solutions.

Alex Sood

Tips for successful in-game advertising

The elusive male 18-34 demographic just got a little easier to reach. Check out these guidelines for grabbing their attention through gaming.

Eric Anderson

7 marketing tech trends you can't miss

The future is now. Consider all these fancy new technologies and trends you have to look forward to this year.

Findings and forecasts from the IPG Media Lab

Findings and forecasts from the IPG Media Lab

iMedia talked with emerging media specialist Brian Monahan. Find out what trends, brands, and insights his company is keeping an eye on this year.