EMERGING PLATFORMS
Published: May 13, 2008
Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it?
Published: May 07, 2008
With all the advertising opportunities available in our digital world, brands discuss the most over- and under-hyped products today.
Published: April 25, 2008
Is it widgets, wireless or mobile? Agencies discuss what they think will be the next big thing in interactive.
Published: May 13, 2008
Start looking for an agency that understands the nuances of the consumer conversation because media is about to shatter. Are you ready for it?
Published: May 07, 2008
With all the advertising opportunities available in our digital world, brands discuss the most over- and under-hyped products today.
Published: April 25, 2008
Is it widgets, wireless or mobile? Agencies discuss what they think will be the next big thing in interactive.
Published: April 17, 2008
Creating an immersive, multimedia game to promote your brand may seem like an out-of-reach pipe dream, but it could be easier than you realize -- and worth more than you can imagine.
Published: March 13, 2008
VIDEO: Find out why games are important and how you can highlight your brand as in-game advertising continues to grow.
Published: March 06, 2008
We've become quite accustomed to the neutral internet. Telecoms and ISPs, however, could threaten to upset that apple cart. Here's the threat to digital marketers.
Published: March 05, 2008
Even the most carefully crafted Web 2.0 program can fall flat if users don't get what they have come to expect from the two-way internet. Here are some key pitfalls to avoid when planning your brand's efforts.
Published: February 20, 2008
VIDEO: In this interview, OTOLabs' product management director explains why widgets are important and when the convergence of online and offline video will happen.
Published: February 22, 2008
With the cost to get involved coming down and the return on buy increasing, it's time for marketers to gamble on games.
Published: January 24, 2008
Here are ways to avoid the trap of your unique platform or medium "becoming" the message instead of the right ad message "being" the message.
Published: January 29, 2008
Knowing what to avoid can help you build an advergame that looks great, appeals to your target market and generates brand loyalty.
Published: January 21, 2008
Advertising on hotspot networks enables marketers to target audiences out of home and office. Learn more about this from an AnchorFree VP.
Published: January 31, 2008
The net neutrality debate has flared back up, pitting internet behemoths against telcos, ISPs and politicians. Here's the latest.
Published: December 18, 2007
Virtual worlds have yet to reach their full potential as viable and durable marketing platforms. See how to avoid the traps Comcast, NBC, Kraft and others have fallen into.
Published: December 12, 2007
Don't let fear keep you from achieving the marketing potential of wikis. Here are responses to five common wiki worries from Wetpaint's CEO.
Published: November 30, 2007
In this definitive guide, experts share best practices for business blogging.
Published: October 11, 2007
Why can't anyone bring television and the internet together in a meaningful way? Underscore Marketing's president gets to the heart of the issue.
Published: October 09, 2007
Forced to innovate or die, newspapers are leading the adoption of RSS and other such technologies. New Media Strategies' CEO explains what other marketers can learn from these efforts.
Published: September 27, 2007
If you get to know podcasts and what they have to offer, you'll want to add them to your marketing mix. Here's an introduction from Personal Life Media's CEO.
Published: September 05, 2007
BMW makes new foray into broadband television, faces the challenges of ad innovation and shows how an active role in the research process can pay off for a partnership.