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Ways that broadcasters can take advantage of online ads

By Anupam Gupta Published February 07, 2011

Tune-in television advertising is poised to be the next big mover online. Read on to find out how certain stations and networks are getting a substantial leg up on their competitors.

Transmedia: It's not just for geeks anymore

By Jodi Harris Published July 02, 2010

See how the mainstream adoption of "geek" concepts is taking the world of entertainment to new participatory heights -- that is, if "viral media" doesn't stand in its way.

Why stories matter, and technology doesn't

By Andy Robbins Published June 28, 2010

Utilizing a laundry list of buzz words does not an effective campaign make. Before you start talking "mobile social this" or "viral app that," you need to figure out what your story is.

2010: A marketing odyssey

By Dana M. Harris Published June 25, 2010

Innovative marketing isn't for the meek. But a few bold campaigns are exploring the outer limits of technology to spectacular effect -- and audience impact.

"I declare war on viral media"

By Jodi Harris Published June 08, 2010

Media scholar and "Convergence Culture" author Henry Jenkins speaks his mind about the transmedia revolution, internet buzz, and an alarming marketing trend.

Peter Guber's magic formula for marketing success

By Jodi Harris Published June 30, 2009

How do you persuade audiences to "follow your parade"? Learn how to narrate your offering into a resonant, actionable, and memorable story.

Why some summer movie campaigns fail to engage

By Matt Kapko Published May 07, 2009

Summer films present a make-it-or-break-it point for many studios that have gambled big dollars on their latest creative endeavors. Why do they so often miss the mark?

The ills and frills of social media

By Matt Kapko Published April 24, 2009

The digital marketing guru at Sony Pictures Entertainment talks to iMedia about the headaches of social media and why, in the end, they're worth it.

Why the networks are blowing the social scene

By Scott Meldrum Published September 23, 2008

Can the big TV networks promote their shows through social media without faking authenticity or losing creative control? See whether "Heroes" and "Fringe" are doing enough to drive awareness and tune-in.

Digital entertainment: the next Y2K?

By Jodi Harris Published June 27, 2008

Yes, we're past the honeymoon phase of interactive. But there's a great opportunity to steal the hearts -- and mindshare -- of audiences, and it may be simpler than you think.

New media gets you the right audience

By Rich Cherecwich Published June 26, 2008

Some speculate that the internet doesn't have the reach of traditional media. Fox Interactive Media's president disagrees. Here's why.

Market Like You Give a Damn

By Rebecca McQuigg Published October 10, 2006

There's a wealth of marketing opportunity in social responsibility, especially when targeting youth demographics. Trend analyst Rebecca McQuigg explains why your brand can't afford to skimp on being generous.

Cable eats network TV's lunch with online marketing this fall

By Mike Wokosin Published September 26, 2007

Real Branding's VP of entertainment explores some of the strategies network TV and cable are using to promote and monetize this year's fall schedule online.

In Philadelphia, PC means perverted clown

Published September 11, 2007

To promote the season premiere of "It's Always Sunny in Philadelphia," FX Networks brings the show's gallows humor to the fans with exclusive video, parody spots and an RV tour.