Van Toffler, President of MTV Networks’ Music & Logo Group, today announced the appointment of Courtney William Holt as the group’s executive vice president of digital music and media. A recognized expert in the convergence of new media, music and marketing, Holt will oversee digital initiatives for MTV Networks’ Music & Logo Group, including the MTV: Music Television, VH1 and CMT music brands; Logo, the network for the LGBT audience; and URGE, the digital music service recently launched to strong industry support. Holt will report to Toffler and will partner with the teams who direct the day-to-day operations of each brand’s online and wireless properties such as MTV’s “Overdrive,” VH1’s “VSPOT,” mtvU’s “Uber,” and CMT’s soon-to-launch “Loaded.”
Holt joins MTV Networks from Interscope Geffen A&M, where he was executive vice president of new media, creative and strategic marketing. At Interscope Geffen A&M, Holt embraced emerging technology to break new marketing ground, galvanizing communities of fans around top musical artists. In his new position at MTV Networks, Holt will be responsible for continuing to expand the reach of MTV Networks’ premier music brands, engaging audiences across a spectrum of touchpoints – on air, online, on the handset and through its new digital music service.
“It’s only fitting to have a creative music executive like Courtney – who started his career producing videos that appeared on our channels – join our stable of talent,” Toffler said. “His career is defined by his passion for music and technology and it’s that same passion that’s earned him strong industry recognition for reinventing the way much of music is marketed today.”
Toffler added, “Courtney’s background and experience is a perfect fit for our brands, which deliver innovative short- and long-form music entertainment that connects with our audience on many screens.”
A veteran of the recording music industry, Holt has earned recognition for embracing technology and changing the way labels traditionally promoted artists. His strategic initiatives helped usher in a new era of music marketing, shaping the way today’s artists connect with their fans and ensuring that music can live across multiple platforms.
Holt began his career in the early 1990s as a freelance producer and director of music videos and commercials. He later was appointed director of video production for Atlantic Records, where he introduced the concepts of shooting live performances for electronic press kits and enhanced CDs and was responsible for some of the earliest artist broadcasts on the Internet. Aware of his accomplishments, A&M tapped Holt in 1996 to serve as their VP of New Media. At A&M, Holt championed the development of DVDs, online viral marketing campaigns, wireless artist channels and interactive music videos in the promotion of artists.
Following the 1999 merger of Universal and PolyGram into the Universal Music Group, which includes Interscope Geffen A&M, Holt assumed the position of executive vice president of marketing. For Interscope Geffen A&M, he oversees digital strategy for the nation’s largest record company and exporter of music worldwide. He has guided the marketing efforts of such artists as Eminem, 50 Cent and U2, forged innovative partnerships with Apple, Microsoft and Verizon, among others, and created strategic partnerships with such marketers as Pepsi and MSN.
Holt earned a BS degree in Film from
MTV Networks’ Music Group delivers the world’s best short- and long-form music, news and entertainment programming online through such innovative properties as: mtv.com, mtvU.com, vh1.com; Logo.com, the MTV “Overdrive,” mtvU “Uber” and VH1 “VSPOT” broadband channels. MTV Networks’ new URGE digital music service offers rich editorial and handcrafted programming that connects fans with their favorite artists and helps them discover new ones.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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