A former reporter and editor, Rich Cherecwich has an intimate knowledge of how journalists conceptualize, craft and write their content. At WIT Strategy, he works closely with clients to develop, edit and publish high-level thought leadership pieces. He is the former deputy editor of iMedia Connection, where he oversaw the publication's news coverage and edited bylined submissions.

He worked as a reporter for the Allston-Brighton TAB newspaper in Boston, and has reported for The Boston Globe, The Boston Herald, and other New England Newspapers.

He is a die-hard Boston Celtics fan, and currently lives in Brooklyn. He holds a BS in Journalism from Emerson College. You can follow him on Twitter at @Cherecwich.

Summits Attended

iMedia Brand Summit

Maximize Your ROI in Digital Marketing

iMedia Brand Summit

Bottom Line or Flat Line

My Articles

Why strategy is the new creative

| Rich Cherecwich

Online advertising has moved too close to science, with its focus on metrics, but the ability to target small audiences has opened a huge new opportunity for campaign development and...