Eric Porres provides oversight for marketing operations and heads up Rocket Fuel's research center of excellence for digital consumer insight.
Prior to joining Rocket Fuel, Porres co-founded Underscore Marketing, a full-service digital marketing and strategy agency, and helped expand the company internationally. He also co-founded Pericles Consulting, a "pop-up" strategic political marketing firm that developed and executed digital-marketing programs for presidential and senatorial campaigns. He is also the founder of Classelist, a web and mobile platform for parents and schools.
He recently served as CMO of ad-technology company Lotame Solutions Inc., where he oversaw its global marketing and insights practice areas and led business and product development efforts for its data-management platform.
Porres held management positions at Fortune Magazine, Agency.com, and LiveTechnology. As a partner with Outrageous Media, he co-produced two of the largest Internet webcasts in history—Michael Jackson´s "What More Can I Give" concert in Munich in 1999, and Paul McCartney´s "Run Devil Run" concert in Liverpool in 2000. He started his career as a Business Analyst with The Walt Disney Company. 
As a leading authority in the online-advertising industry, Porres served on the board of 212, New York’s Interactive Advertising Club, and is a frequent panelist, moderator, and contributor to industry conferences and publications such as AdAge, iMedia, and DM2 Events. He graduated from Duke University.

Summits Attended

iMedia Brand Summit

Marketing to the New Consumer

iMedia Brand Summit

Brands as Content Creators

iMedia Agency Summit

Shift Happens: Math Men + Mad Men

iMedia Brand Summit

The Moments of Truth

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Other Summit

Digital Marketing to Moms

iMedia Other Summit

The Bottom Line for Digital in Financial Marketing

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Other Summit

Exploring the Current and Future State of Interactive Marketing in Financial Services

iMedia Agency Summit

It’s a Two-Way Street!

iMedia Agency Summit

Connecting the Marketing Community

iMedia Other Summit

Financial Marketing Summit

iMedia Agency Summit

Collaborate or Die!

iMedia Agency Summit

Life on the Edge

iMedia Agency Summit

Engagement is the New Reach

iMedia Other Summit

iMedia Summit 2005

My Articles

The end of traditional retargeting

| Eric Porres

With standard retargeting, advertisers can reach a lot of consumers, but the vast majority are not interested in the ad. Here's a new breed of solution that delivers relevant ads to the...