Omar Tawakol is chief executive officer of BlueKai, the first and largest online data exchange that is designed with consumer transparency and participation in mind. Unlike ad networks, BlueKai does not sell ads or impressions. By aggregating valuable shopping and research data across the internet, BlueKai enables marketers and ad networks to drive effective and scalable targeting and prospecting campaigns. Publishers can participate as intent data providers to earn revenue in a privacy-friendly way. The goal is to create the next-generation approach to effective online marketing that is driven by intent data and advocacy for consumer participation.

As chief executive officer, Tawakol is responsible for the overall management, growth, and vision for the BlueKai's groundbreaking exchange business. Prior to founding BlueKai, he was the chief advertising officer of Medio Systems, the leading provider of mobile search and advertising solutions for carriers such as Verizon and T-Mobile. Tawakol joined Medio from Revenue Science, where as chief marketing officer and general manager he was instrumental in founding and growing the company's leading behavioral targeting businesses, which provide services for many of the largest internet publishers. There, he was actively involved with key industry leaders in defining standards for behavioral targeting.

 

He holds a Master of Science degree in Computer Science and Industrial Engineering from Stanford University, as well as a B.S. degree in Engineering from MIT. Tawakol's graduate research and publications were focused on communications of interests based on interaction data, and his work on integrating contextual web-wide metadata was published by the American Association for Artificial Intelligence.

 

Summits Attended

iMedia Brand Summit

Marketing to the New Consumer

iMedia Agency Summit

Partnership: The New Agency Value

iMedia Agency Summit

Keeping Up with the Consumer: The Impending Era of SoLoMo

iMedia Agency Summit

Insight & Collaboration More Vital Now Than Ever!

iMedia Agency Summit

Proof of Digital Ad Success

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Agency Summit

Connecting the Marketing Community

iMedia Breakthrough Summit

Actionable Marketing Strategies for Emerging Digital Platforms

iMedia Brand Summit

The Art of Digital Conversation

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Variety Summit

iMedia Brand Summit

iMedia Brand Summit

iMedia Other Summit

iMedia Summit

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