John has been a visionary in the development of online marketing software. He developed the world's first Internet-based multiple player video game, HoverRace. This ultimately led to his formation of Instant Access Communications, Inc. and a software product called ClickTracker – a measurement tool that enabled the tracking and measurement of sales on Internet sites. ClickTracker laid the foundation for the formation of Advertising.com in early 1998.
Along with his brother Scott, John was named an Ernst & Young Entrepreneur of the Year in 2000 and was named by Washington Techway as one of the region's top executives under the age of 30. John was also named one of ITRecruiter Magazine's Top Techies to Watch.
Under John’s direction as chief product officer, Advertising.com has received numerous technology awards, including “Best Advertising Network” (2004) and “Best Optimization Technology” (2002) as awarded by ClickZ.
John received his bachelor's degree from Towson University in 1996.